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Cardboard Protest

Agency Network: 
Published/Aired: 
February 2011

Description

Hinz&Kunzt streetmagazin “Cardboard against homelessness” - a video case about a rather political campaign for a cause. In the middle of city council elections a guerilla campaign was launched protesting against homelessness despite vast amounts of vacant buildings. All materials were made of cardboard using a very interesting illustration technique. The campaign created massive awareness and PR.

Ambient advertisement created by JWT, Germany for Hinz & Kunzt, within the category: Media.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Cedric Ebener
Art Directors: Petra Sievers, Regina Groffy
Copywriter: Michael Muck
Illustrator: Isabelle Göntgen / Isabelle Illustration
Photographer: Philipp Rathmer / Philipp Rathmer Photography
Graphic Designers: Ainara del Valle, Perez-Solero
Account Supervisor: Dirk Haase
Project Managers: Cornelia Fleig, Annika Jungclaus, Kim Sattler
Creative Producer: Benjamin Nadjib
TV Producer: Geog Hofer von Lobenstein
Finalizer: Claudia Klein
Producer: Jörg von Malottky / Produktionsbüro Romey von Malottky
Project Manager Media: Doris Kreidel / Jost von Brandis Service-Agentur
Digital Producer: Dan Nommensen / Danhills Agentur für digitale Kommunikation & Design
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Highest Rated

Peter Plan's picture

The whole story about it is simulated. There only have been some ugly reprints of the cardboards.

Peter Plan
Activity Score 13
Copywriter
morse's picture

Not so original. Cardboard has been used to represent the homeless too many times.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture

@ morse. I agree with you though I like the way its used here.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Kriativity's picture

boring..

Kriativity
Activity Score 414
krautland's picture

I've been seeing these billboards all across town. decent lines. but that's about it. not a showstopper.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Peter Plan's picture

The whole story about it is simulated. There only have been some ugly reprints of the cardboards.

Peter Plan
Activity Score 13
Copywriter
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