No drugs in Iran

Agency Network: 
June 2010
Hikeshi Project:  No drugs in Iran
Hikeshi Project Ambient Ad -  No drugs in Iran


Ambient advertisement created by Hakuhodo, Iran for Hikeshi Project, within the category: Public Interest, NGO.


Do sports. No drugs.

Advertising Agency: Hakuhodo, Tokyo, Japan
Creative Directors: Akihiro Azuma
Art Director: Akihiro Azuma
Copywriter: Keichi Sasaki
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Highest Rated

mikeelrapido's picture

I think that general idea is good.

Activity Score 1929
Copywriter at Evo S.C. |


hermotsura's picture

if that's the whole strategy, i'm disappointed to be honest. without a substantial program to back up the initiative, it's just a waste, children will play football, then get a fix.

besides, the description is a bit far fetched. i get the point, but if that were the solution, we'd all be scoring goals all day long while drug cartels file for bankruptcy. at the same time i don't want to diminish the initiative. i have one question, was the text on the football written in english? is this one shown in the picture just a sample for non-Farsi speakers or is it the actual product?

(i'm not going to comment on the english. it's irrelevant in this case, i assume the person translated it just for us, so thank you).

Activity Score 252
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

Misstree's picture

"Do sports. NOT drugs"

Activity Score 425
Copywriter |


Not all who wander are lost.

PERP's picture

haha, the "T" probably had a hangover, so he couldn't come to the presentation.

Activity Score 433
Art Director |

.: look for the green giant on the label :.

mikeelrapido's picture

I think that general idea is good.

Activity Score 1929
Copywriter at Evo S.C. |


xcreativity's picture

copy is so lame..

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

lynz's picture

I am sure that the message sounds much better in the native (either arabic or farsi) language. They just translated it for us to be able to read.

Activity Score 104
Art Director
monsieurange's picture

La idea no se me hace muy creativa, de hecho es muy obvia, pero al tratarse de un tema tan delicado, habría que pensar más en si funciona, ya que es lo importante.

Activity Score 520
Creative Director
silvi's picture

Do advertising. No only communication.

Activity Score 4170
pantspantsrevolution's picture

Drugs don't kill people, fascist dictators with nuclear agendas do.

Activity Score 24
kamilwoojcik's picture

I think it wont work Im not saying the camapin is bad, idea is great. but one "ball" campain wont help.

Activity Score 139
WSZMiJO, Katowice, Poland
John TK's picture

I think it's an effective creative.
Iranian people havethe stress of economic hardship.

John TK
Activity Score 5
Creative Director
John TK's picture

Boys love soccor .

John TK
Activity Score 5
Creative Director
The Brainchild Group's picture

The advertisement is far too busy.. When I first glance at it I want to look away. Not good for quickly attracting the attention of potential customers (or expressing a message).

The Brainchild Group
Activity Score 23
The Brainchild Group |

Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles

Hiperion's picture

And stupids american presidents too.

Activity Score 3138
Creative Director at zinkproject Valencia
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