Advertisement

Give the dog a bone

Agency Network: 
Published/Aired: 
June 2011

Description

Smart and simple advertising campaign to announce that Hertz now have dog cages fitted in their hire cars.

Ambient advertisement created by Pool, Sweden for Hertz, within the category: Automotive.

Advertising Agency: Pool, Stockholm, Sweden
Art Director: Philip Arvidson
Copywriter: Jenny Åberg Hüttner
Final Art: Emma Sandler
Project Managers: Hanna Steiner, Carina Claesson-Larsson
Production Manager: Patricia Weigle
Music: Jens Duvsjö
Log in or register to post comments
gioborde's picture

Jeje. This is cute. Like the idea and i like the media. Could go to waste though, considering pet owners know dogs chew just upon almost anything they find, don´t really think they would stop to look at what their chewing this time.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

kleenex's picture

it works for me.

kleenex
Activity Score 58667
Web Designer/Developer
jackblack's picture

Nice idea. Can't help but wonder how many of those dog owners will be renting cars?

jackblack
Activity Score 2362
Art Director
Glut's picture

EXCELLENT IDEA, DESPITE THE FACT THAT JACK BLACK SAID.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Sagiroy's picture

Great great idea this is... I can imagine :-)

Sagiroy
KimKong's picture

I think this is very smart direct marketing. I wonder if they were put near hi-traffic areas for dogs, such as in/near dog runs. They said they had enormous success. The analyst in me wonders what kinds of numbers that means.

KimKong
Activity Score 198
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now