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Bins

Agency Network: 
Published/Aired: 
December 2009
Hepar Ambient Ad -  Bins

Description

Ambient advertisement created by Marcel, France for Hepar, within the category: Non-Alcoholic Drinks.

Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Témin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Photographer: Vincent Mercier
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Highest Rated

oliver79's picture

Estoy de acuerdo con vos Silvi

oliver79
Activity Score 146
Art Director
morse's picture

No! You do not advertise food or drinks on garbage boxes.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rolling.stone's picture

largely agree

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

shortafella's picture

this is just wack....christ

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

shortafella's picture

this is just wack....christ

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

lucdesaulniers's picture

This campaign boosted the sales by 34% in 3 weeks...??? Maybe these 3 weeks were hottest day of the summer....

Allez mon Marcel, vas-y. I don't believe your stats..

lucdesaulniers
Activity Score 1145
thenewguy's picture

Now, I for one know that whenever I have a chance, on a hot Summer day in Paris, I like to skip away from the boring Seine and ugh, horridly-ugly French girls, and watch the garbage-men do their thing. You know? Guys? Don't you do that?... WHO SAW THIS? People watched the garbage men? And saw this campaign? And the word TRANSIT didn't inspire them to use a different medium, perhaps TRANSIT?! I dunno.. cool idea. If you like to associate health-food with garbage.

thenewguy
Activity Score 127
Copywriter at Quebec
silvi's picture

Nunca relacionar un producto comestible con basura. regla de oro.
Además el sentido de esta idea se entiende solo cuando se descarga el tacho en el camión.

silvi
Activity Score 4172
Copywriter
mauroxxx's picture

si ademas de q los camiones de basura pasan o muy tarde en la noche o muy temprano en la maniana por los tachos (dependiendo la ciudad) preciso cuando hay menos gente por ahi pasando... es poco efectiva esta ejecucion

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
mgriff21's picture

Yeah. awful. Don't advertise food on garbage cans - unless its a recycling bin .. even still, advertise with caution.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

akrokdesign's picture

crap product n' idea.

akrokdesign
Activity Score 50
Graphic Designer at akrok design
PERP's picture

hahahahahha, c'mon, who stares at trash being dumped? Or are U trying to sell water to the trash-men, lol!?

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Juan Manuel's picture

I agree with the ad/trash thing. But, Isn't a product that helps you to throw away your own intestinal trash? Think about it...

Juan Manuel
Activity Score 5
Publicidad Camilo Salgar |

Juan Rocha

mauroxxx's picture

but who stares at those trash trucks when they are doing their job? plus the truck always pick up the trash very early in the morning or very late at night (depending the city) exactly when is less people walking around, the people is going to see the ad most of the time upside down just there in the street the full day, this execution doesn't work.

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
cef's picture

its not possible to work.
didnt like it at all...

cef
Activity Score 547
Copywriter
oliver79's picture

Estoy de acuerdo con vos Silvi

oliver79
Activity Score 146
Art Director
Adaddicted's picture

its just garbage!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

dsklan's picture

cool!

dsklan
Activity Score 1926
Art Director at homeshop
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