We took parts from a car that was wrecked in a drink driving accident and fashioned a wheelchair out of the parts. We then displayed it at a college where this crude example of art imitating life, juxtaposed with a hard-hitting message, caught the attention of passers-by. Finally, we put up pledge boards for people to show their support for the campaign. In July 2008, we launched a college competition where students can create their own interpretations of the result of drink driving.
Other Credits: Sham Van Boonstra, Azi Shafian, Uzz Taufek
Ambient advertisement created by BBDO, Malaysia for Help, within the category: Public Interest, NGO.