Art against drunk driving

Agency Network: 
Published/Aired: 
July 2009
Help:  Art against drunk driving
Help Ambient Ad -  Art against drunk driving

Description

We took parts from a car that was wrecked in a drink driving accident and fashioned a wheelchair out of the parts. We then displayed it at a college where this crude example of art imitating life, juxtaposed with a hard-hitting message, caught the attention of passers-by. Finally, we put up pledge boards for people to show their support for the campaign. In July 2008, we launched a college competition where students can create their own interpretations of the result of drink driving.

Other Credits: Sham Van Boonstra, Azi Shafian, Uzz Taufek

Ambient advertisement created by BBDO, Malaysia for Help, within the category: Public Interest, NGO.

Caption

Drink and drive and you might live to suffer the consequences.
This wheelchair was made from a wrecked car. The driver was drunk.

Advertising Agency: BBDO/PROXIMITY MALAYSIA, Kuala Lumpur, Malaysia
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Copywriters: Ronald Ng
Advertiser's Supervisor: Juliet Chan
Account Supervisor: Junisa Sidek
Art Directors: Mun
Typographer: Mun
Log in to post comments

Highest Rated

Mandark's picture

i like it...unfortunatelly, last nite i saw transformers...and i find this device awesome!!!! the car that transformed in a wheelchair. do a robot next!! i'm sorry...i'm retarded..

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Hibon's picture

Nice work for public interest.All agencies should work and be more involved on this kind of messages.

Hibon
Activity Score 3734

Simple ideas are the best !

houqiaoli's picture

you might live to suffer the consequences....nice copy and execution

houqiaoli
Activity Score 60
Copywriter
Mandark's picture

i like it...unfortunatelly, last nite i saw transformers...and i find this device awesome!!!! the car that transformed in a wheelchair. do a robot next!! i'm sorry...i'm retarded..

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

tirthomitro's picture

this's sooooo cooool!!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

er...since when did Malaysia, an Islamic country, allow alcohol on its land?

Guest
Guest's picture

It's shocked and cool at the same time!
Exellent work!

Guest
Guest's picture

i believe there is a typo, i could be wrong.

Guest
Guest's picture

i am from malaysia, and i drink beer everyday. dude, u really need to either read more or travel more.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement