Food slot

Agency Network: 
May 2013


To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects.

Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Marco Pupo
Art Director: Agustín Acosta
Production Company: Hungry Man Projects
Executive Producers: Alex Mehedff, Rodrigo Castello
Director: Gualter Pupo
Sound Production Company: Hilton Raw
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Highest Rated

CrackerJackFlash's picture


Activity Score 19599
Creative Director |

ademakyol's picture

it's a good idea. I think its cost very much.

Activity Score 138
Creative Director |

Her kötü reklamın arkasında çöpe gitmiş güzel bir fikir vardır.

CrackerJackFlash's picture


Activity Score 19599
Creative Director |

kleenex's picture

Move Over Las Vegas!!!

Activity Score 58793
Web Designer/Developer
Feysless's picture

very awesome! .... now if we can feed a few poor people.

Activity Score 2622
Art Director |

groovy baby!

tip4u's picture

Good one

Activity Score 89
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