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Hellhole

Published/Aired: 
November 2006
 Hellhole
 Hellhole

Description

Caption

How many more lives will cost $1.25? Please call 010-62357575 to report manhole cover theft so we can put an end to this.

Advertising Agency: Ogilvy & Mather Advertising, Beijing, China
Creative Director: Jacky Lung
Art Directors: Xingsheng Qi, Shengxiong Chen
Copywriters: Zhong Yuan, Matthew Curry
Photographers: Johnny, Qiang Wang
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Chocolat's picture

wow...this is good stuff. quite effective too. But really....that is a strange problem though! the mystery of the missing manhole cover! whatever next??

Chocolat
Activity Score 286
Art Director
popdistortion's picture

Apparently a serious problem. I had to laugh though... it's one of the things you learn quickly in China. Missing manhole lids and low hanging cables. Not to forget the not quite perfectly even pavements.

popdistortion
Activity Score 1592
FullRedAtom's picture

Who steals a manhole cover? What would you do with it?

Nice advert though.. does the job well, if even for a strange topic.

FullRedAtom
Activity Score 2
Graphic Designer
pieter's picture

fer the metal. good concept, me likely.

pieter
Activity Score 216
Art Director
bigbadfatmadafaka's picture

Do this happen frequently..
I am not familiar with this kind of robbery....maybe this is to localist for me to create an opinion...but its definitly a NOT a bigbadfatmadafaka.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Yokel's picture

That makes two here.

Care to share some of your bigbadfatmadafakin' ideas?

Yokel
Activity Score 604
Art Director
fifthbullet's picture

if u happen to experience hit these open manhole while driving with a speed of 80km/h like me, u will know the problem is bigger than bbfm...

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

Rog's picture

$1.25 each? Western Scrap metal dealers would pay heaps for those.
Hmmmmmm... ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

fifthbullet's picture

i don't think 1.25 can buy a manhole cover like that,
not in Pound Sterling, USD and certainly not in RMB at all.

but of course, it's a good idea despite the unbelieveable fact

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

fifthbullet's picture

my bad... comment before i go through the copy, the line is totally difference.

the correct line is:
more than 10 thousands people crip because of these traps every year, manhole hotline: 010-62357575

which i think is not good enough.

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

A. J. SMITH's picture

Bizzarre, I would never have thought manhole theft would be such a big deal, and indeed danger.

as an ambient stunt, I think its quite nice.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Laurent's picture

simply put, i think this is great and i don't think one really needs that much of local knowledge to understand.

Laurent
Activity Score 279
General Manager at White Rabbit
mrtalented's picture

heard some people (especially chinese kids) also pee and poo on the streets. does it make them street toilets?

mrtalented
Activity Score 2171
Creative Director
Intern's picture

I have a bigbadfatmadafakin' idea for you. Shut the bigbadfuck up. BTW loved the ad.

Intern
Activity Score 10
Copywriter
A. J. SMITH's picture

HELLHOLE is my new favourite word.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Mukund's picture

Effective and Direct...

Mukund
Activity Score 6
Other
muji's picture

Very nice..

muji
Activity Score 66
Art Director
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