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Published/Aired: 
July 2011

Description

Creative Director: Heinze.Iwinski

Ambient advertisement created by Leo Burnett, Poland for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: Leo Burnett, Warsaw, Poland
Art Directors: Yigit Unan, Nina Lupinska, Robert Chudzik
Copywriters: Anna Gadecka, Kamil Kowalczyk
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska
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Highest Rated

andylefty's picture

I was getting ready not to like this.

Simply cannot argue with the logic! Very good.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Viral_Artist's picture

I love it :) everything i like : Fun, simple, technological, interactive, positive contribution to the festival experience...

Viral_Artist
Activity Score 37
Marketing Manager
kleenex's picture

Great idea!!

kleenex
Activity Score 53332
Web Designer/Developer
Sarah80's picture

very clever. I like it

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
andylefty's picture

I was getting ready not to like this.

Simply cannot argue with the logic! Very good.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
BrendaPollegard's picture

Nah...

BrendaPollegard
Activity Score 18
Hadrons's picture

great gimmick, smart approach - you can't argue with facts.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Brad_US's picture

Nice, nice! I love it!

Brad_US
Activity Score 128
sambuca's picture

Made this a year ago on my t-shirt, linked to my Facebook account...
nothing special

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Glut's picture

why??? way much better "breaking the ice" talking, interacting. One on one. My god!
Don´t let a machine speaks for you

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kalrathia's picture

Brillant!

kalrathia
Activity Score 2
Graphic Designer at Cibertec
CuriousPencil's picture

Oooh the kids they love their gadgets, and the brands they love them some customers. This is interesting if the QR went through the Heineken website, harvesting numbers that are used later for some annoying personal follow-up texts. Anyone from the agency help us on how the data was used afterward? Otherwise this is just a modernisation of the 80s 'shag-tag' where people wore a number in clubs and others posted messages on a pinboard beside the number. Fine way to 'meet' people, but not sure about 'open[ing] your world'. And why oh why did Heineken ever dump the glorious payoff 'Serving the Planet' - that was perfect.

CuriousPencil
Activity Score 4225
Copywriter
zm's picture

very good idea!

zm
Activity Score 13
Other
mariobross2's picture

the idea is everything.. open air is great polish open air party

mariobross2
Activity Score 34
danzig |

www.stoliczek.net creative solutions www.esapro.com/it-solution-box/ in sql

baraguzzy's picture

I love it :)

baraguzzy
Activity Score 75
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