The real Master of intuition

Agency Network: 
October 2012


We've staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know we've hidden cameras everywhere to give them the surprise of their lives.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Cristiana Boccassini, Bruno Bertelli
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Cric
Account manager: 
Giada Salerno
Producer: Mariella Maiorano
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bate_palmas's picture


Really funny! I don't know that it will make people download the app but it was just so damn entertaining.

Well done!

Activity Score 1479
CommandZ's picture

Wow, what's not to like?!

Activity Score 2511
Creative Director
kleenex's picture

Fun trick.

Activity Score 57863
Web Designer/Developer
stickynotes's picture

interesting, nice idea indeed. but i'm not sure if the commentators really understood what was going on..

Activity Score 1094
tytycadet's picture

love it ..... the insight is great, everyone is an expert afterwards. Just think could have been even more sneaky with seeds. Maybe it was not in the edit.

Activity Score 51
Art Director
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