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The Dream Island

Agency Network: 
Published/Aired: 
April 2015

Description

Heineken Communication Manager Global Commerce: Dario Gargiulo

Marketing & Communications Manager Venticento: Gabriella Lazzaro

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: Publicis Italia
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Associative Creative Director / Copywriter: Michele Picci
Creative Supervisor / Art Director: Marco Viganò
Copywriter: Daniele Papa
Digital Creative Director: Massimo Guerci
Graphic Designers: Giorgio Luchetti, Santi Urso
Account Director: Giada Salerno
Project Manager: Vittorio Cafiero
Strategic Planner: Bela Ziemann
Agency Producer: Giulia Atzori
House of production: Filmmaster Productions
Director: Cecilia Verheyden
Executive Producer & CEO: Ada Bonvini
Producer: Lilli Auteri
Director’s Producer: Tatiana Pierre
Music: The Prize by audiotheque
Event Management Agency: Venticento
CEO Venticento: Antonio Lazzaro
Account Manager Edelman London: Emily Favret
Associate Director Edelman London: Danielle Heximer
Global Sr. Account Executive SMG London: Juliette Hoijtink
Global Account Manager SMG London: Renee Lee
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Highest Rated

nvalentine's picture

I liked the idea behind this campaign. It reminds me of a similar one that Bud Light did for their “Up for Whatever” campaign but this one was more heartfelt and seemed to be aimed at an older target audience. It sends a positive message about not giving up on your dreams while showing some people literally that Heineken is there to help. This also shows everyone else that the company does want to give back to the community and might gain some trust. Besides all the emotions, this commercial also showed Heineken in a fun environment and being enjoyed by many different kinds of people. I found myself a little thirsty for a good Heineken after seeing all the scenes on the beach and it reminded me of the summer to come. The custom music was a nice touch and brought together the commercial as a whole since one of the winners helped write it too.

nvalentine
Activity Score 23
halaby87's picture

Not bad at all

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

sacrilegend's picture

It's just too easy. I feel that any brand with Heineken money would attempt this, saying they're the purveyor of your "dreams."

Also, the film was a bit sappy and overlong. Could've done with a bit of restraint.

sacrilegend
Activity Score 3394
Copywriter
nvalentine's picture

I liked the idea behind this campaign. It reminds me of a similar one that Bud Light did for their “Up for Whatever” campaign but this one was more heartfelt and seemed to be aimed at an older target audience. It sends a positive message about not giving up on your dreams while showing some people literally that Heineken is there to help. This also shows everyone else that the company does want to give back to the community and might gain some trust. Besides all the emotions, this commercial also showed Heineken in a fun environment and being enjoyed by many different kinds of people. I found myself a little thirsty for a good Heineken after seeing all the scenes on the beach and it reminded me of the summer to come. The custom music was a nice touch and brought together the commercial as a whole since one of the winners helped write it too.

nvalentine
Activity Score 23
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