Run with it

Agency Network: 
Published/Aired: 
April 2015

Description

Photographer: Piotr Dybowski

Ambient advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: Rothco, Ireland
Agency Producer: Jessica Derby
Art Director: Paddy Thunder
Copywriter: Connor O’Hare
Executive Creative Director: Alan Kelly
Strategy: MCCP
Account Director: Eva Nash
Account Manager: Susan Nelis
Production Company: Motherland
Director: Finn Keenan
Producer: Ellen Kenny
Executive Producer: Ross Killeen 
Social: Eric Gasparro
Post House: Motherland
Digital: Rothco
Grade: Windmill Lane 
Motion Graphics: John Cutler
Digital and Social strategy: Kathleen Healy
Log in to post comments

Highest Rated

kleenex's picture

great concept to win two tickets.

kleenex
Activity Score 58777
Web Designer/Developer
mason_c42's picture

This ad video is absolutely brilliant. There has been a recent push lately, especially by alcohol beverage companies, to make memorable ad campaigns through video taping unsuspected audience members experiencing a very unusual experience set up through the company. Bud Light for example just did a Super Bowl commercial that video taped an unsuspecting audience member. Although still somewhat memorable that Bud Light ad, like many of the recent ones, has become unoriginal. This ad however, is so complex in its scheme and humorous in its delivery that it feels one hundred percent original. With that being said the only draw back might be the target audience's lack of size. I for one, had to stop the video and look up who Neil Back was and what that controversial move was that was shown in the first video clip of the ad. Rugby is extremely popular in many cultures of the world but it does not match a target audience size like soccer. I would advise Heineken to go bigger!

mason_c42
Activity Score 17
kleenex's picture

great concept to win two tickets.

kleenex
Activity Score 58777
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement