Agency Network: 
June 2009
Heineken:  DVD
Heineken Ambient Ad -  DVD

Also From This Campaign 2


Ambient advertisement created by JWT, Italy for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of Art: Cristiana Boccassini
Art Director: Alessandro Agnellini
Copywriter: Davide Iacono
Account Director: Elisa Petrone
Photographer: Corbis
Illustrator: Manlio Truscia
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Prof's picture

"The critics award that decided to punish itself on its own." LOL

the cover of that wannabe minimalist thing kinda reminds me of a scene in requiem for a dream, with the chick in red standing at the peer.

Activity Score 1421
Copywriter |

Quite really.

tirthomitro's picture

hahaha... kewl stuff

Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Jakarta Jack's picture

kinda boring. and so not convincing. how many people actually ordered a heineken beer after picking one of these fakes up? 2?
besides that i find it kind of insulting.

Jakarta Jack
Duckman's picture

Insulting? Against manhood? You should really drink one.

Activity Score 518
Art Director at Saatchi & Saatchi |

Trifles make perfection, and perfection is no trifle.

Jakarta Jack's picture

"beerdrinkers tend to be immature" seems to go against heineken's global strategy, a very mature beer.

Jakarta Jack
Guest's picture

Ottimo divertente e spiazzante.
Il sito lasciava un po' a desiderare invece...

Guest's picture

Lame as a one legged millipede.

Guest's picture

Great idea for Heineken, cause in Italy it's the beer for lighthearted guys.

Guest's picture

Very funny. Uahahaahah!!!

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