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Guest's picture

It's not the transparency that bothers me, but the lack of it. That is, this ad, which really is clever and -- I believe -- eye catching... suffers from what so many ads suffer from, which is an excess of subtlety. How about adding just one line that asks for a donation or gives a phone number or does SOMETHING that tells me what it is you want me to do that can help?

Guest
nice gaijin's picture

I like it, very much.

nice gaijin
Activity Score 815
Kateter's picture

nobody sees this!

why haven't they done some posters that are not on transparent paper? it would be more visible.

good idea wasted on bad production. pity.

Kateter
Activity Score 2029
Copywriter
the_wizArt_of_OZ's picture

Without the transparent paper it would not work.

the_wizArt_of_OZ
Activity Score 16
Art Director at Art Director
Steven K.'s picture

You didn't get the Idea.

Steven K.
Activity Score 12
Art Director
Monjet's picture

I like it 2!

Monjet
Activity Score 175
advertising agency
SeanMartin's picture

Biggest problem, though, is that it looks *so* realistic that I imagine most people dont even see it; they just write it off as more city graffiti and look past it, thereby missing the whole point. It no doubt looked great on paper, but in application it seems a little too precious.

SeanMartin
miko1aj's picture

excellent. To the point.

miko1aj
Activity Score 3086
SeanMartin's picture

C'mon, guys, think about it. Your attention is being brought to it by the presentation here, but would you *seriously* notice it if you were just walking by? I really doubt it.

SeanMartin
muxa's picture

Very good idea. But like SeanMartin said, nobody gonna see that. It´s just too small and integrated with the city paisage.

muxa
Activity Score 602
Copywriter
Zeus's picture

clever

Zeus
Activity Score 906
somewhere
sold's picture

we are advertisers, that usually notice such 'alterations' in our usual enviroment and never lost a single ad in any media. consumers are very different.

idea is nice, but maybe is not so effective since many people just will not notice the ad...

sold
Activity Score 3379
Copywriter
dynatop's picture

and if the message is going to adults, the slogan should be put on the top

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

artmatters's picture

Clever, simple and I already donated some cash for a good cause, keeping homeless off the streets. Well done guys.

artmatters
Activity Score 6
Creative Director |

artmatters

dkstelo's picture

great idea, but if you wanted to be 100% effective should be a complete campaign. newspapers, magazines... mediums where you can have more exposition time to the public.

dkstelo
Activity Score 3
graphic designer |

dc

Guest's picture

It's not the transparency that bothers me, but the lack of it. That is, this ad, which really is clever and -- I believe -- eye catching... suffers from what so many ads suffer from, which is an excess of subtlety. How about adding just one line that asks for a donation or gives a phone number or does SOMETHING that tells me what it is you want me to do that can help?

Guest
Guest's picture

Excellent idea and execution! Congratulations.

Guest
Guest's picture

Yes they should

Guest
Guest's picture

Has anyone thought of the fact that part of the piece is too that you don't pay attention to it even though its been there? just like this problem being addressed?

Everyone is too caught up with their own things and walk and look past the problem.
But really it's been there all along.

Guest
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