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Heart

Published/Aired: 
April 2007
 Heart
 Heart

Description

In order to launch the new Merthiolate spray, we invited several graffiti artists to take over the streets of Caracas with an innovative outdoor campaign. The objective was to to relate this artistic technique with the new presentation in spray of our product, using their typical, emotional, and insightful language.

Advertising Agency: Leo Burnett Venezuela
Creative Directors: Eugenio Reyes, Okarina Castaño
Art Director: Ali Armas
Copywriter: April Itriago
Illustrator: Juan Riera
Photographer: Pedro Primavera
Additional credits: Julián Guarín
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whitespace's picture

When I first saw the thumbnail I thought AotW posted a goatse pic.

After reading the line, I think I'm correct.

whitespace
Activity Score 1953
Creative Director
whitespace's picture

There's a tipo* in it too.

* deliberate

whitespace
Activity Score 1953
Creative Director
Guest's picture

a tipo? really?

Guest
ake's picture

-_-

love ads visit - www.ad-dig.com/incoming.php

ake
Guest's picture

Actually, there are TWO typos in the description.

Guest
CAZATRUCHO's picture

...en venezuela todo es posible!!!! yo vivo en Caracas y realmente nunca lo he visto....de verdad que somos únicos....

CAZATRUCHO
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