Audio billboards

Agency Network: 
June 2009
HBO:  Audio billboards
HBO Ambient Ad -  Audio billboards


Interactive audio billboards featured everyday people walking on a city street. A jack built into each person's head invited passersby to use headphones to plug in and hear their secret thoughts, which ranged from the innocuous to the dramatic. The boards also featured an HBO-branded jack with audio promoting the new season. Installations ran simultaneously in NYC (42 panels in the Times Square subway station) and LA (Hollywood & Highland and Venice Beach).

Photographer: Brad Harris

Ambient advertisement created by BBDO, United States for HBO, within the category: Media.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Account Director: Tara Deveaux
Account Supervisor: Courtney Lord
Art Producer: Betsy Jablow
Audio Producer: Peter Feldman
Print Producer: Mike Musano
Art Director: James Clunie
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NatalieM's picture

I swear I've seen this on here before, but I still think it's a great interactive piece for the sidewalk traffic.


Activity Score 1685
Topolewski |


Guest's picture

it was on here before, but i think adsoftheworld is re-running work that won gold at cannes (which this did). it's phenomenal

tirthomitro's picture

superb! this is one helluva leap! kudos!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

339 pencils
ORISHAS76 | Mon, 2009-01-26 14:14
muyyyyyy bueno!!!!

jeann's picture

nice way of getting interaction with the audience.

Activity Score 107
LASALLE College of the Arts
Pccs's picture

BBDO NY continues to rock at cannes with hbo, great work, great client, i still remember hbo voyeour (much better than this one though)

Activity Score 210
Graphic Designer
Guest's picture

Great work and part of a great body of work for this client. Cue my own personal audio response: 'Loud applause'.

Guest's picture

LOL cute

.-_'s picture
Activity Score 95
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2021-07-13 05:44