Harry Potter promotion

Published/Aired: 
July 2007

Description

Promotion done at the Department Store ODEL, for the release of the new Harry Potter book. The spoon was magically moving in the cup on its own.

Advertising Agency: Leo Burnett, Colombo, Sri Lanka
Advertising Agencys: Ramesh De Silva, Lalindra Amarasekara, Ifaz Bin Jameel, Selonica Nalawansa
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Highest Rated

Ad Junkie At Large's picture

GREAT! and yes, i totally woulda gone for the spoon, or tried to make off with the cup so i could impress people at starbucks

Ad Junkie At Large
Activity Score 554
Art Director
Nash's picture

VERY VERY VERY GOOD!!!!!!!

WELL DONE!!!!!!

Nash
Less is more's picture

A three and a half minute long video for an idea that take all of three seconds to understand. The more I watched the less I liked. Clearly a case where less is more.

Less is more
soysaucechicken's picture

the idea isn't the video...

soysaucechicken
Activity Score 62
Creative Director
pixelbomb1's picture

i would have picked up the spoon and find how that thing is rotating i will be more fascinated by the spoon than the book. funny thing is nobody had the guts to pick it up. would have ben cooler if the pages flip.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Guest345's picture

How did they do it?

Guest345
Crayon's picture

stunning...absolutely great

Crayon
Activity Score 163
Copywriter
fauxjebus's picture

Cool idea but completely unnecessary. You'd have to be living under a rock to not know about this book. And I bet even most of those rock-dwelling people had one on reserve.

fauxjebus
Activity Score 501
Art Director at Trigger
Bauducco's picture

C´mon!

So advertising is unnecessary for every well-known brand cos people already know what they sell? Why don´t Coca-Cola just write "Coca-Cola" in a red paper? You´d have to be living under a rock to not know about this drink.

Bauducco
Activity Score 297
Copywriter
fauxjebus's picture

You have a point, but in this case I just don't see anyone who wasn't going to buy the book swayed into buying it because of this.

fauxjebus
Activity Score 501
Art Director at Trigger
justpassingby's picture

that woman was more interested in that free coffee just sitting there

justpassingby
Activity Score 1368
Other
fersvax's picture

Harry Potter drinks tea, he's british.

fersvax
Activity Score 1239
Creative Director |

FER.

Ad Junkie At Large's picture

GREAT! and yes, i totally woulda gone for the spoon, or tried to make off with the cup so i could impress people at starbucks

Ad Junkie At Large
Activity Score 554
Art Director
ShaniG's picture

Great idea.

ShaniG
Activity Score 17214
Creative Director
Yogita 's picture

coooooooool tooooooo good idea

Yogita
Alastair W's picture

fantastic!

Alastair W
Activity Score 20
dauntless's picture

Jebus...
C'mon man... this was obviously done not to "hard sell" the product but to create awareness and excitement at the store it was placed. It's a nice way to stop a shopper from the routine shopping experience into something different...
ads should be more than just ads selling something :)
my 2 cents :)

dauntless
Activity Score 60
Art Director
Dee's picture

woooooooooooooooo absolutly brilliant !!!!!!!!!!!!!!!

Dee
bbvulf's picture

did you see the other video done at the same place with a guy?

this is the link-
http://www.youtube.com/watch?v=JaRoRSryMCc

bbvulf
PP's picture

nice.
i would have tried to drink the coffee.hahaha.
yeah.flipping pages would be cool.

PP
Activity Score 66
Art Director
laylowmoe's picture

Meh.

Cute idea, but there's no way they could avoid people breaking or stealing the thing - and then where would your ambient promotion be?

That's what my CD always tells us when we present ambient ideas to him - they've gotta be vandal-proof.

Not to mention, during peak hours, people might actually want to sit at that table and have their own coffee.

laylowmoe
Activity Score 328
Copywriter
dauntless's picture

he he... vandal proof???
nothing's vandal proof these days mate :)
and that's now how you judge ideas :)

dauntless
Activity Score 60
Art Director
cmb's picture

brilliant stuff!!!!

cmb
loonybrat's picture

Idea is nice. But very similar to the 'Invisible Man' idea for HBO, done abt 5 yrs ago from Auckland.

loonybrat
sold's picture

brilliant!!!!

sold
Activity Score 3379
Copywriter
saywateveruwant's picture

like it.. works for me.

saywateveruwant
Activity Score 20
Art Director
ManchuChanchu's picture

very nice!

ManchuChanchu
Activity Score 701
Art Director
moiettoi's picture

Oh cool.. but how? How did the get the tea spoon to move? Something like a rotator inside the cup perhaps? Definitely created some awareness, but should hve hd it in a place where there are more kids, Srilankan adults dnt really know about Potter, the kids knw more..lol and.. yeah people wnting to hve some of their own coffee would kind of be irritated.. lol But all in all, good stuff.

moiettoi
Activity Score 26

Life is Good -> *Terms and Conditions Apply

nats's picture

Nice idea... it’s execution seems a little gimmicky though.

nats
security's picture

Wow, I wish I can come up with these remarkable ideas. Time to do some research.

security
Idea machine's picture

hold your horses amigos, dosent bring bac memories of the moving trolley for ghost crisps or chips as you say in the usa

Idea machine
Activity Score 156
Art Director |

This is not a funny signature

biabitch's picture

i think its nice and very harry potter

biabitch
Activity Score 298
saatchi
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