Agency Network: 
Published/Aired: 
January 2009
Harley-Davidson:  Handles
Harley-Davidson Ambient Ad -  Handles

Description

Ambient advertisement created by BBDO, Switzerland for Harley-Davidson, within the category: Automotive.

Advertising Agency: Wirz Werbung/BBDO, Zurich, Switzerland
Creative Director: Matthias Freuler
Art Director: Kim Sokola
Copywriter: Matthias Freuler
Illustrator: Luzian Meier
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Highest Rated

Guest's picture

No that is not the same in every country. Zurich has few parking places and an excellent and clean public transport system, so even the richest private bankers use the tram. Surprisingly many of those try to be "outlaws" on the weekends... but the advertisement remains not too funny.

Guest
Guest's picture

we all have seen this kind of outdoor better. (iwc watches, ...)

Guest
Guest's picture

who would hold the handle like that on bus??
beside, it doesn't feel like riding a Harley at all, sorry~

Guest
Guest's picture

Its noise, handles terrible, vibrates like hell and hates potholes just like a Harley. :)

Guest
Guest's picture

no no no no no

Guest
Guest's picture

por lo menos en mi país, las personas que se transportan en colectivo no pueden comprar una harley, no creo funcione.
Aparte creativamente es malaso

Guest
missed my turn's picture

So forced. Not good.

missed my turn
Activity Score 426
ORISHAS76's picture

NO ME PARECE.
TENER UNA HARLEY ES EMOCION Y ADRENALINA.
IR EN UN BUS Y TRANSMITIR EL MENSAJE AHI ES INCORRECTO.
COMO PRESENCIA DE MARCA, ESTA OK.

ORISHAS76
Activity Score 344
Guest's picture

If you have to take bus, I suppose that`s is like in every country, you have not money enought to buy a Harley. And It will be better if you allow sombody sit in real Harley to stimulate to buy.

Guest
Guest's picture

No that is not the same in every country. Zurich has few parking places and an excellent and clean public transport system, so even the richest private bankers use the tram. Surprisingly many of those try to be "outlaws" on the weekends... but the advertisement remains not too funny.

Guest
Guest's picture

bending over hey?

Guest
Guest's picture

ok, things like this has been done many times, but harley! come on! I think that anywhere if you have to take a bus you could buy a harley not the correct message
and btw those photos are terrible!

Guest
dsklan's picture

what was the illustrators job?!

dsklan
Activity Score 1924
Art Director at homeshop
Guest's picture

to b in the team...

Guest
Guest's picture

yea! GREAT

Guest
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