Agency Network: 
November 2011
Hapa Sushi:  Finger
Hapa Sushi Ambient Ad -  Finger


Ambient advertisement created by TDA Advertising & Design, United States for Hapa Sushi, within the category: Food.


1. Turn wipers on low.
2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222

Advertising Agency: TDA, Boulder, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Marthon Pucci
Copywriter: Dan Coburn
Lithographer: Tewell Warren
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jponino's picture

interesting, but i can't even think people who like to drink and party will dare to put this on their car (they're not willing to have the alcoholic teste to start their car, so why would they accept this) and moreover, what happened to this little piece of paper(?) when it's raining?

Activity Score 601
Copywriter at ISCOM, copywriter and art director
NicoleWilliams's picture

Interesting idea but I'm not sure how this sells sushi?

Activity Score 2
Marketing Manager at Mitsubishi Electric NZ
jackmancer2017's picture

Don't touch my car!

Activity Score 6992
Copywriter at Editor/Student
gioborde's picture

if im really that drunk im sure i wouldnt be able to read the tiny text on the paper, so it wouldn´t work for me

Activity Score 1385
Art Director at LEO BURNETT |


Nike Diesel's picture

Nor for me.
IMO it's a bad idea.

Nike Diesel
Activity Score 13708
Art Director
andylefty's picture

Haha at sushi comment.

It's illegal to have your keys in the ignition while drunk so you'd be arrested while doing this test.

It is interesting though.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
MicheleVirgilio's picture

Too invasive on my car!

Activity Score 2617
Seriously Crazy's picture

i couldn't help imagining this..m driving (assuming m drunk, too) and i see this thing..the happy mood i'm in, i give it a shot, turn on the wipers and start struggling to follow the finger and BAM!..a pole..oops..

so not working

Seriously Crazy
Activity Score 638
Glut's picture

clever, simple, not so invasive but wrong client. Pitty!

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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