Advertisement

Hands

Published/Aired: 
September 2007
 Hands
 Hands

Description

On Children's Day in Indonesia 500 floating hands appeared in the pond in Jakarta's busiest traffic roundabout. The ambient execution reminded people that even two years after the tsunami in Aceh there are still children in desperate need of help. A sign near the roundabout said: "Many tsunami orphans are still in need of a helping hand."

Advertising Agency: JWT, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Chandrawatie Anwar
Art Director: Peddy Suryadinata
Copywriter: Lia Lenggogeni
Log in or register to post comments

Highest Rated

teenie's picture

I don't like the too-easy line, but the hands will get people to stop and look, and hopefully think. And give.

teenie
Activity Score 1894
Copywriter
tanchin's picture

appearing to look like atifical idea. what are made of? Not real? A skamp adv!

tanchin
j2mango's picture

it cant remind me the tsunami!
but it is really shock me!

j2mango
Activity Score 534
Other
DDBill's picture

Product : NGO
Agency : JWT Indonesia
Country : Indonesia
Creatives:
Juhi Kalia (Executive Creative Director)
Chandrawatie Anwar (Creative Director)
Peddy Suryadinata (Art Director)
Lia Lenggogeni (Copywriter)

DDBill
Activity Score 120
Art Director |

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

ivan's picture

Thanks!

ivan
Creative Director at Ads of the World
Fridgerator's picture

Very powerful.

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

----------------------------------------------
The concept is only as good as the execution.

thetruth's picture

Two years after the tragedy we can still squeeze a gratuitous piece of self promotion out of it. How clever.

thetruth
billy Hill's picture

Amen!

billy Hill
kalpesh78's picture

were these divers/scuba.. how long can you hold your breath underwater.. its all over in a few seconds... then thy'd have to surface for air. that'd give away the idea...

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

shaft_drive's picture

they're 2-D, dopey.

shaft_drive
Activity Score 273
Creative Director
zeta's picture

ya Allah berikan ketabahan bagi mereka yang terkena musibah..amien!

zeta
Activity Score 81
Other |

-------------------------------------------
sorry for my terrible english..indonesian :)

smilepig's picture

simple but strong.work with the event

smilepig
Activity Score 254
Art Director
Babi's picture

Too scary for me.

Babi
Activity Score 152
Other |

--------------------------------------------
http://lalbumnpo.wordpress.com the very best of non profit campaigns

Scam Detector's picture

This looks like 30 floating hands and smells of scam.

Scam Detector
Activity Score 1048
General Manager
aqeelparagon's picture

Very powerfull, it stronlgy recall the tsunami

aqeelparagon
Activity Score 143
Other
fractalrene's picture

It surely won't be overlooked.

fractalrene
Activity Score 1504
Copywriter
teenie's picture

I don't like the too-easy line, but the hands will get people to stop and look, and hopefully think. And give.

teenie
Activity Score 1894
Copywriter
Rajib's picture

Just Tell me, How long they will stay under the water?????? are they taking oxyzen through a pipe which is not in these picture.....

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

2nd hand Guest's picture

They don't need oxygen because they used the actual victims.

2nd hand Guest
knut's picture

LOL 2nd Hand Guest

knut
pran's picture

the idea was very good but the prsentation wasn't that good ; these hands shown in swiming pool insted they could be shown in the sea....

pran
popmilk's picture

this one went for manya awards... selamat JWT!

popmilk
Activity Score 36
Art Director at fortune indonesia
yonkironic's picture

it's more like swim dance in a roundabout

yonkironic
Activity Score 50
Graphic Designer at graphic designer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now