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Coasters for Halloween

Agency Network: 
Published/Aired: 
October 2009
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Views
25372
Guinness:  Coasters for Halloween
Guinness Ambient Ad -  Coasters for Halloween

Part of Collection

Description

The challenge: In Romania, Guinness is a niche brand, because of its special taste. The client wanted something to drive sales in pubs for the Halloween night. The challenge was to do something special with a very low budget.

The idea: simple and low cost. Due to its colors - black and white - the Guinness beer has all the qualities to pass as a creature of the night. We illustrated this new identity very easy, by using the shadow of the Guinness glasses. In fact, we produced coasters, representing the shadows of the Guinness glasses. The coasters were offered for every Guinness beer bought on Halloween night.

The results: People were curious to know what was all about with the Guinness promotion, they found the idea nice and they wanted the coasters. So the sales boomed for the night and -as a side effect- everybody took home their scary-shadows coasters.

Ambient advertisement created by Tempo, Romania for Guinness, within the category: Alcoholic Drinks.

Caption

Halloween party with Guinness

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Additional credits: Mr. C & Diana Stancu
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Guest's picture

Cute

Guest
funky_frogii's picture

very goooooooooood

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

niiice!!!

Guest
Guest's picture

Grozava idee!

Guest
Guest's picture

funny!

Guest
White roses's picture

very good!
I like

White roses
Activity Score 20
Graphic Designer
ace85le's picture

Very novel. I don't think I have seen this done before.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Corbeen's picture

simpatic :) , very nice ...

Corbeen
Activity Score 1095
Guest's picture

very good

Guest
Guest's picture

very good! Well done guys!

Guest
Guest's picture

Great job, very original. Felicitări, foarte amuzant

Guest
Guest's picture

Ghosters.

Very nice.

Guest
mcfly's picture

Ghosters.

Very nice.

mcfly
Activity Score 50
Graphic Designer
Checho's picture

first thought and because of that, not original at all, not surprising, absolutely nothing. In the other hand, and that for me is Guinness, they are promoting a trip into the deep sea or in space but this, well... just a date opportunity and a very first idea. Probably all the good comments are from the people that work on the project.

Checho
Activity Score 313
Davosk's picture

Enlighten us as to why you think this is first thought and not original.
You're just jealous that you can't come up with stuff this good.

Davosk
Activity Score 4813
Art Director
Guest's picture

nice idea. Great job guys! Don't worry about mean comments. The paranoid Spider missed to check that all the good comments are from different parts of the world. Or maybe it's an international coasters project. Anyhow great job.

Guest
WillyLatasa's picture

Love it!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

J Designer's picture

this reminds me of the costers d-Vision created, but i like it.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
hagemony's picture

awesome

hagemony
Activity Score 335
CopyRight's picture

superb

CopyRight
Activity Score 713
JavierGarza's picture

good

JavierGarza
Activity Score 150
Freelancer ( marketing, advertising, e-marketing, seo , sem , social media) |

http://allaboutmktg.posterous.com | http://www.twitter.com/javierge

satrianee's picture

some ideas make me jealous when i see them.

satrianee
Activity Score 3748
willy wonka's picture

Very Nice!!!

willy wonka
Activity Score 137
work
LaMarti's picture

Ahhhhh, I absolutely love these coasters!! Fun AND functional! I must have these!!!

LaMarti
Activity Score 18
xhchenz's picture

Great!! makes me want to buy myself a Guinness, my very 1st Guinness...it's so Halloween! Great Idea!

xhchenz
Activity Score 19
Malaysia
Thomson's picture

Very nice! Great idea!

Thomson
Activity Score 10
Art Director at Shenzhen, China
ccurtis's picture

Very good concept!

ccurtis
Activity Score 39
atb2005's picture

Outstanding!

atb2005
Activity Score 13557
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