Agency Network: 
Published/Aired: 
December 2011
Griffin's Boxing & Fitness:  Alarm Bell
Griffin's Boxing & Fitness Ambient Ad -  Alarm Bell

Description

Small hammers on chains installed on public fire alarm bells.
“When the bell rings, the next round of a boxing-inspired fitness regime begins.”

Ambient advertisement created by Spring, Canada for Griffin's Boxing & Fitness, within the category: Recreation, Leisure.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Account Services: Mandy Hurford
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Highest Rated

Wordfruit's picture

Nah...

Wordfruit
Activity Score 1023
Hadrons's picture

?!

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

NicoCiego's picture

You keep on posting senseless comments.

NicoCiego
Activity Score 1031
Art Director at Quezon City Philippines
Nike Diesel's picture

+1 @Nico.

Nike Diesel
Activity Score 13708
Art Director
Andrej's picture

What

Andrej
Activity Score 656
Copywriter
Wordfruit's picture

Nah...

Wordfruit
Activity Score 1023
simonds08's picture

I can only imagine the bell gets abused

simonds08
Activity Score 592
MicheleVirgilio's picture

I i really like it. good one

MicheleVirgilio
Activity Score 2617
Roger Keynes's picture

Okay.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Nike Diesel's picture

I like it. But, is it legal to tamper with safety, as in public fire alarm bells? I can imagine this being abused like Hell.
Kinda surprised it went through...

Nike Diesel
Activity Score 13708
Art Director
Al Woods's picture

Yep, kinda like this one. Pure awareness piece for the brand and if anyone didn't 'get' the bell thing then they can Google it on their phone straight away...then tell everyone how much they love it. Simple.

Al Woods
Activity Score 19
Creative Director
cortneigh's picture

I think this is simple, but they could give more of a clue of what it is. Without the boxing text I wouldn't understand what the image is about.

cortneigh
Activity Score 45
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