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The melting billboard

Agency Network: 
Published/Aired: 
March 2009
Greenpeace:  The melting billboard
Greenpeace Ambient Ad -  The melting billboard

Description

Caption

Isn't it nice to know that you can use as much power as you like? Let's hope that all your equipment is waterproof.

Advertising School: Miami Ad School Europe
Art Director / Photographer: Sebastian Burghardt
Copywriter: Justin Salice-Stephan
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Guest's picture

too much copy...but decent idea

Guest
more onion's picture

I don't know if it's a copy, but if it's totally fresh I like it ;-)

more onion
Activity Score 22
Vienna
more onion's picture

this comment isn't on purpose - there's just NO DELETE BUTTON...

more onion
Activity Score 22
Vienna
Guest's picture

I really like the idea and I think the copy is absolutely fine. Nice Work.

Guest
Guest's picture

fake

Guest
matks's picture

Of course it's fake. It's a student book entry. But a very good one. Especialy for as for such a worn-out topic.

matks
Activity Score 482
Advertising
Guest's picture

Scam!

Guest
Guest's picture

don't you freakin read?? it is a student work, same goes to you "fake" dude

Guest
sneakyhands's picture

yeah, axe the second sentence and it still works.

sneakyhands
Activity Score 1857
Copywriter
Lecter Lecaros's picture

Come on guys these are students, I think this is a really good work.

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

Guest's picture

it's not a real work... so why showcase it?

Guest
Zulo's picture

Because it is studentwork. And in AOTW there is student work too.

Zulo
Activity Score 62
Copywriter
Guest's picture

really really really fake!!!

Guest
brain123's picture

Yeah, let's chop a big chunk of polar ice out of a dying iceberg so it can melt somewhere in Tokyo over a tiny city in a big fishbowl ...
That'll stop global warming.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Guest's picture

Hacho!!!

Oh excuse me, I'm just allergic to scam.

Guest
Guest's picture

Fine, let's use a big block of ice to show how you don't have to waste water.
pfffff!!!

Guest
agwbl's picture

As student work, I love the general idea, but the line is too condescending. To get me to change my ways you have to get me to empathize with your position. I won't feel that way if you immediately place me on the defensive.

agwbl
Activity Score 304
artiam's picture

absolutely agree, nice idea otherwise

artiam
Activity Score 123
dshott's picture

2's on that

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

publicista's picture

fake!

publicista
Activity Score 24
Guest's picture

Honestly, if this idea was indeed executed, how may i ask would you redo it?

What I'm trying to say is that the world ain't all that cool. Some places are H-O-T hot. So even if you put a meter thick ice, in, say, any part of Asia, or in spring or summer for that matter, it'd melt in a day.

And as I see it, the impact from the idea is from the melting ice, cus if you put it up today, and I see it tmr, I'll just go, "Oh looky, it's a global warming billboard, and a tank full of water below it. Wow. Sweet. I'll go home right now and chuck all my electronics..."

Ain't gonna happen. Well designed, not well thought out. All I'm saying.

Guest
Guest's picture

read the copy - the installation will is supposed to be placed during the winter. I guess there is a thought behind it. and come one guys these are students. i think that this a nice idea to create buzz arround a global problem. like it!

Guest
Guest's picture

Wouldn't the ice on the bottom of the billboard melt first? (as opposed to the top)
Which would result in the billboard being revealed in reverse...

Because as it melts, wouldn't the water run down making the bottom melt faster?

Guest
bushdlv's picture

bushdlv

hey the ice will melt overall (not in the sequence of top or bottom). Anyways nice idea!Cheers!

bushdlv
Activity Score 59
Art Director at Makani Creatives |

bushdlv

Guest's picture

nice idea but looks fake

Guest
Guest's picture

IT IS A BRILLIANT IDEA. NO DOUBT. NO NOTHING

Guest
Guest's picture

Brilliant

Guest
Guest's picture

Yeah, it is a very good idea AND I do like the copy

Guest
Guest's picture

its great and i love it, its clever, its fantastic. end of story.

Guest
Guest's picture

love it!!!!!

Guest
Jablai's picture

This is nice.

Jablai
Activity Score 47
Other
adsrule's picture

Melting polar bear was already done in the One Show too. Same difference.

adsrule
Activity Score 181
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