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Watch Gravity in zero gravity

Campaign
Agency Network: 
Published/Aired: 
March 2014
Gravity / Warner:  Watch Gravity in zero gravity

Description

Ever dreamed of being weightless when watching a movie about space? Warner Home Entertainment made that possible for fans prior to the DVD/Blu-ray release of the blockbuster movie Gravity in Stockholm. Fans of the movie where invited to watch Gravity in 3D while lying in a floating tank. The tank was filled with super-saturated Epsom-salt water and heated to skin temperature (35.5°C) which makes it almost impossible to tell which parts of your body are in the water and which aren’t. A trick that makes your brain think that you’re weightless, just like in space only a little bit more wet.

Ambient advertisement created by JMW, Sweden for Gravity, within the category: Recreation, Leisure.

Advertising Agency: JMW kommunikation, Sweden
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Project Manager: Tove Widemar
PR: Canan Yasar, Andreas Wingren
Art Director: Anders Påhlsson
Photo: Jonas Böttiger
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Highest Rated

Shraddha_pawar's picture

I definitely want to try this! :)

Shraddha_pawar
Activity Score 975
Copywriter |

Shraddha

Pete R.'s picture

The movie is hard to watch without being in a bathtub! :)

Pete R.
Activity Score 3412
Illustrator
ivan's picture

Talking about zero gravity, have you guys seen the Kate Upton photoshoot?
http://adsoftheworld.com/blog/kate_upton_posing_in_zero_gravity_for_sp...

ivan
Activity Score 12
Creative Director at Ads of the World
kleenex's picture

NO!!!

kleenex
Activity Score 58797
Web Designer/Developer
Shraddha_pawar's picture

I definitely want to try this! :)

Shraddha_pawar
Activity Score 975
Copywriter |

Shraddha

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