Pay for the air you breathe

Agency Network: 
Published/Aired: 
April 2015

Description

To change drivers harmful habits and promote eco-friendly insurance package, we established a fake law enforcement agency Ecopolice and spread rumours that Georgian government was going to tax air.

Ambient advertisement created by Leavingstone, Georgia for GPI Holding, within the category: Finance.

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Executive Producer: Natia Gogia
Art Director: Ia Darakhvelidze
Strategic Planner: Salome Zhvania
Digital Director: Vakho Vakhtangishvili
Web Developer: Giorgi Maisuradze
Web Designer: Oto Prangishvili
Digital Advertiser: Pavle Gabritchidze
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Highest Rated

Priya Wijetunga's picture

Good.

Priya Wijetunga
Activity Score 1667
General Manager
halaby87's picture

Not bad , but nice collaboration from the government

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

T.'s picture

Good stuff.

T.
Activity Score 1110

What's your ad telling the consumer?

kleenex's picture

Winner!!

kleenex
Activity Score 58777
Web Designer/Developer
Priya Wijetunga's picture

Good.

Priya Wijetunga
Activity Score 1667
General Manager
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