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Pay for the air you breathe

Agency Network: 
Published/Aired: 
April 2015

Description

To change drivers harmful habits and promote eco-friendly insurance package, we established a fake law enforcement agency Ecopolice and spread rumours that Georgian government was going to tax air.

Ambient advertisement created by Leavingstone, Georgia for GPI Holding, within the category: Finance.

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Executive Producer: Natia Gogia
Art Director: Ia Darakhvelidze
Strategic Planner: Salome Zhvania
Digital Director: Vakho Vakhtangishvili
Web Developer: Giorgi Maisuradze
Web Designer: Oto Prangishvili
Digital Advertiser: Pavle Gabritchidze
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halaby87's picture

Not bad , but nice collaboration from the government

halaby87
Activity Score 10396
T.'s picture

Good stuff.

T.
Activity Score 1110

What's your ad telling the consumer?

kleenex's picture

Winner!!

kleenex
Activity Score 56854
Web Designer/Developer
Priya Wijetunga's picture

Good.

Priya Wijetunga
Activity Score 1667
General Manager
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