To change drivers harmful habits and promote eco-friendly insurance package, we established a fake law enforcement agency Ecopolice and spread rumours that Georgian government was going to tax air.
Ambient advertisement created by Leavingstone, Georgia for GPI Holding, within the category: Finance.
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Executive Producer: Natia Gogia
Art Director: Ia Darakhvelidze
Strategic Planner: Salome Zhvania
Digital Director: Vakho Vakhtangishvili
Web Developer: Giorgi Maisuradze
Web Designer: Oto Prangishvili
Digital Advertiser: Pavle Gabritchidze