Agency Network: 
Published/Aired: 
May 2010
Governo da Bahia:  Space
Governo da Bahia Ambient Ad -  Space

Description

Ambient advertisement created by Leiaute, Brazil for Governo da Bahia, within the category: Health.

Caption

Let the memory to save a life. Become a donor.

Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Creative Director: Raul Rabelo, Carlos Andrade
Art Director: Davi Voss
Copywriter: Thiago Rezende
Photographer: Marina Palmeira
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tirthomitro's picture

what's with the translation dearie?? seemingly tough to understand!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

bobby666's picture

something is missing. maybe the translation is not good enough to elaborate the idea. though the concept is good. but what memory has to do with saving someone's life. is it, i should remember to donate my organ - when, how and where? communication is lost in translation.

bobby666
Activity Score 1448
RMG Connect, India
Guest's picture

It`s a display like that ones using in tourist`s places. Here you dont lend the face, but the organ.

Guest
Guest's picture

Its a display instead a face you lend your face, and take a picture.

Guest
Guest's picture

Great Idea...Simple, but great

Guest
Guest's picture

I like it! Very much!!!! Great idea!!!! E a longa vida à propaganda brasileira!

Guest
Guest's picture

good ideia, totaly bad presentation

Guest
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