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RunOnFlat

Agency Network: 
Published/Aired: 
December 2008
Goodyear:  RunOnFlat
Goodyear Ambient Ad -  RunOnFlat

Description

Ambient advertisement created by Grey, Turkey for Goodyear, within the category: Automotive.

Caption

The first tyre to keep going after a juncture.

Advertising Agency: Grey, Istanbul, Turkey
Creative Director: Nurcan Yildiz
Art Director: Baris Alkan
Copywriter: Azat Gul
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Jimmie's picture

This looks like a brochure, not adv.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Abraham.Gulf's picture

It's DM jimmie...

Although I'm pretty sure a goodyear outlet's waiting room doesn't work the same way as a doctor's waiting room.

Why would anyone wait for tyres anyway?

"ITS EASIER TO GAIN THE ATTENTION OF CURRENT CUSTOMERS" come on guys, you're preaching to peers... peers who still don't know what brand their car runs on.

"RESULT: CUSTOMERS WERE CURIOUS ABOUT IT" -- really don't buy that one. Good attempt, but not really very aweinspiring...

Abraham.Gulf
Activity Score 14
krautland's picture

a dart disk made to look like a tyre is cool. the way you laid it out here doesn't get me to recognize what you're doing right away though, so I'd work on that a bit. perhaps add the circular outlines (twenty points here, thirty there) onto the disk to make it a bit clearer, but as I said ... good idea.

krautland
Activity Score 3214
Art Director at erm... no calls please.
pretty good's picture

I really like this. Well done.

pretty good
Activity Score 364
copywriter
but_why's picture

I like it too. It totally works. Don't need to over cook it with all the points and making it look like a dart board etc - it's a bit of tyre not a dart board - keep it simple I reckon.

but_why
Activity Score 280
Watford
capywriter's picture

I don't think you should add anything to the darts board itself (or maybe just the centre, you know, the little green circle with red centre...), but I would definitely work on the way you presented it here, it doesn't sound very credible (for sure if you think of entering this in any award contest)

'Many customers throw darts to the board, then see the logo and read our claim...' You really don't have to explain how it works, or at least not with the exaggeration in the beginning: 'many customers'... Feels a bit forced. Apart from that, have it checked by a translator, spelling and grammar could be better...

Nice idea by the way.

capywriter
Activity Score 5512
Copywriter at Freelance
Nanel's picture

great

Nanel
Activity Score 283
Copywriter
RM's picture

I like the idea, but why invent a tyre that once punctured stays on the road longer. This is only detrimental to the tyre company, it means they will sell less tyres - which means less profits, and a smaller ad budget!

It's your funeral goodyear!

RM
Activity Score 419
Copywriter
Pieter Decanniere's picture

Hope you never crash your car because of a punctured tyre; The product saves lives; That seems a good old USP to me.

Pieter Decanniere
Activity Score 22
Ogilvy Brussels
Rog's picture

Cool.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

chinaski's picture

good job.

chinaski
Activity Score 951
Copywriter
nilay tuncay's picture

Well done, fellows... Keep up the good work!

nilay tuncay
Activity Score 2
Grey Istanbul Worldwide
Wheelspin's picture

Take Krautland's advice on the presentation. Good idea, anyways. I would assume customers would wait in a tyre shop when they're waiting for the tyres to be changed or the wheels to be balanced, so you would be catching them at the right time.

Wheelspin
Activity Score 44
O&M
Guest's picture

Bravo Azat!!!

Guest
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