Good to the last quarter

October 2007
 Good to the last quarter
 Good to the last quarter



A topical newspaper ad for Vegmite - Australia's famous toast spread. Four quarters of toast were placed in each corner of the sports supplement after the Australian Football League Grand Final. Always known for a close match, the headline read: Good to the last quarter.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Richard Muntz
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ray Burtt
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Davosk's picture

Nice one Melbourne. Go Saints.

Activity Score 4811
Art Director
shaft_drive's picture

Oooh. A pun. How clever. And modern. Aussie state-of-the-art.

Activity Score 273
Creative Director
Rog's picture

Soft cricketers, shafted. Indian state-of-the-art. ;)

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Boony wants a beer's picture

"Always known for a close match"??

The Grand Final was a thrashing (for all you non Australians, it was the biggest Grand Final margin in history) and complete rubbish from half time onwards...

I guess it was 4 good quarters if you're a Geelong supporter though.

Boony wants a beer
Activity Score 380
Art Director
Rog's picture

As soft as soft can be - for all us Power supporters! :(

>>>> 07's not Port Power. 08 is Port Power.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

bknowlden's picture

I'm sorry, but I don't like this much at all.

Activity Score 3647
Art Director |


RM's picture

go you bloody cats! sucked in power you guys smoke pole, you'll nevre recover from that loss, never LOL!!!

Activity Score 419
ultraboon222's picture

I love this ad! It's a pun and also it reminds you of when you're enjoying toast reading a newspaper.


Activity Score 220
Art Director |

Too many cooks in the kitchen....

BrunoSwiss's picture

I think I saw something similar in a 1970s awards annual... didn't like it then either.

Activity Score 30
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