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Agency Network: 
Published/Aired: 
May 2008
Global Environment Centre:  Socket

Description

Ambient advertisement created by McCann, Malaysia for Global Environment Centre, within the category: Public Interest, NGO.

Caption

Blessed are those who will drown. The rest of us will die of thirst.
Switch off when not in use. Help save more than just electricity.

Advertising Agency: McCann Erickson, Kuala Lumpur, Malaysia
Executive Creative Directors: Szu-Hung Lee
Art Directors: Jules Tan
Illustrators: Jules Tan
Copywriters: Szu-Hung Lee
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krautland's picture

this is quite an elaborate execution. I wasn't sure about the ad at first and then found myself having zoomed in and studied it for at least two minutes, so I suppose it succeeded in getting my attention.

so, while I am trying to come up with a reason not to like a mc cann ad, I dare say I find this rather good.
then again, perhaps I'm just being too honest.

krautland
Activity Score 3214
Art Director at erm... no calls please.
dcgroppo's picture

Blessed are those who will drown???

Ok go tell that to them:

http://www.elsalvador.com/noticias/2003/05/01/internacionales/inter3.html

Then go make another crap.

dcgroppo
Activity Score 239
Other
krautland's picture

and all ads about car crashes are off-limits because people have died in car crashes? I know, let's ban blue skies in ads. the skies were after all blue on 9/11 and we all know how traumatic that was for some people.

you're a moron, dcgroppo.

krautland
Activity Score 3214
Art Director at erm... no calls please.
B2B's picture
B2B
Activity Score 104
Copywriter
R. Rinaldi's picture

Bad student work

R. Rinaldi
Activity Score 686
Singapore
yun siang orangutan's picture

Brilliant scam

yun siang orangutan
Activity Score 298
Singapore
Penguin's picture

Smart line

Penguin
Activity Score 42
Creative Head
Calibarak's picture

Scam

Calibarak
Activity Score 302
360 grados's picture

prize, prize

360 grados
Activity Score 305
Graphic Designer
Guest's picture

chinese.

Guest
Yeiya's picture

is this mindmap?

everything grey. .. .

those graffiti vandalism art, communicate a lot more better.

Yeiya
Activity Score 4
Unemployed . . . a horrible NEET.
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