Advertisement

Help Someone Far Away

Agency Network: 
Published/Aired: 
July 2011

Description

Everyone helps someone nearby, not everyone helps someone far away. This was the premise of success for the Gold Young Lions winners in Film at this year's Cannes International Festival of Creativity, Omar Sotomayor and Gaston Soto of Lapiz USA, Leo Burnett's independently operated Hispanic advertising agency. In under 60 seconds with no more than a Nokia N8 camera, each team was challenged with the objective of creating awareness for children in need. Winners Omar Sotomayor and Gaston Soto of Lapiz distilled the cause by simply, yet profoundly exhibiting a single thought: Everyone helps someone nearby, not everyone helps someone far away. They did this by walking through town with grocery bags and falling in front of bystanders. The bystanders were quick to help and then they were given a card with the Global Angel message.

Ambient advertisement created by Lapiz, United States for Global Angels, within the category: Public Interest, NGO.

Advertising Agency: Lapiz USA, Chicago, USA
Art Director: Gaston Soto
Copywriter: Omar Sotomayor
Log in or register to post comments
gadgets's picture

I like the idea, but it make the helpers feel guilty because they helps someone nearby. help is help no matter who or where is the receiver.

gadgets
Activity Score 1063
velle's picture

i feel the same way. the helpers should be thanked better.
but if i weren't so emphathetic, i would say this is a good one.

velle
Activity Score 1550
Copywriter
jayT13's picture

original idea and EASY way to get attention

jayT13
Activity Score 11
Lawson Hembree's picture

GREAT thought and simple, effective execution! Hopefully the results are equally stellar.

Lawson Hembree
Activity Score 444
LEO_CREATOR's picture

nice idea i like it :)

LEO_CREATOR
Activity Score 51
miko1aj's picture

although i really like the idea, have the same feelings as gadgets above me.

miko1aj
Activity Score 3086
Hammad S's picture

Isn't guilt one of the motivations to help? Why is it a bad thing? Give a guilt trip, save a life.

I liked the concept! The person will be able to reflect, personalize (act), and will talk about this experience.

Hammad S
Activity Score 484
Lazarus's picture

Good for them.

Lazarus
Activity Score 1536
Creative Director
kleenex's picture

I loved it.

kleenex
Activity Score 58645
Web Designer/Developer
atb2005's picture

So how MANY of those bystanders helped "far away" later? And no I don't believe all bystanders were "quick to help".

Cool stunt. Nothing really amazing though. Was this really the best in film???

atb2005
Activity Score 13557
nerio's picture

feels a bit preachy... just my opinion

nerio
Activity Score 166
Web Designer/Developer
youngilvy's picture

touch enough.

youngilvy
Activity Score 142
Creative Director
youngilvy's picture

touch enough.

youngilvy
Activity Score 142
Creative Director
youngilvy's picture

touch enough.

youngilvy
Activity Score 142
Creative Director
youngilvy's picture

Oh My Pad ...

youngilvy
Activity Score 142
Creative Director
youngilvy's picture

Oh My Pad ...

youngilvy
Activity Score 142
Creative Director
youngilvy's picture

Oh My Pad ...

youngilvy
Activity Score 142
Creative Director
ÖzgürBeyinFikirleri's picture

PERFECT

ÖzgürBeyinFikirleri
Activity Score 48
Copywriter at WBR İstanbul
Nike Diesel's picture

It's an ok idea, nothing to go overboard with.
Plus I don't like the fact that they give me a guilt trip after I've helped.

Nike Diesel
Activity Score 13718
Art Director
Smaranda Milu Némethi's picture

I agree with Nike Diesel. This idea is pulling my leg. Guilt strategy isn't my thing.

Smaranda Milu N...
Activity Score 65
Creative Director at HYBRID - creative studio
quartz's picture

This is really terrible. If I help someone and then find out I was tricked into it so they can advertise something to me, it would just make me angry, not guilty. Same reason I hate someone on the street pretending to be interested in talking to you about something and then they try to get you to go shop at some spa... ugh.

quartz
Activity Score 16
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now