How to introduce a brand at a fair without going inside? To promote the new collection GLASSING Music Skin among retailers, the brand wants to be presents at MIDO, the most important international optical fair. But there is a problem: an official stand inside the fair is too expensive. We found a low budget solution to enter the fair and spread the Glassing's philosophy (sunglasses for immatures): a leaflet secretly attached on people's back, like young people do for joke.
Ambient advertisement created by Y&R, Italy for Glassing, within the category: Personal Accessories.