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Hairy elevator

Agency Network: 
Published/Aired: 
June 2010
Gillete:  Hairy elevator
Gillete Ambient Ad -  Hairy elevator

Description

Upholstered elevators for Gillete Mach3.

Ambient advertisement created by Ponto de Criacao, Brazil for Gillete, within the category: Health.

Caption

Prefer it this way? 98% of women do too.

Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Directors: Cristiano Canguçu, Margit Junginger
Copywriters: Margit Junginger, Alexandre Leão
Art Directors: Cleber Rodrigo, Cristiano Canguçu
Photographer: Luis Moretti
Producer: Rafael Marques
Art Buyer: Silvana Santos
Account V.P: Cristiano Corrêa
Advertiser's Supervisor: Jose Cirilo
Account Manager: Ana Foryan/Viviane Alves
Planner: Juliana Nappo
Project Manager: Francine Novo
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Guest's picture

amazing!

Guest
Guest's picture

Unbeliveable simple and gorgeous

Guest
TommyO's picture

Nice. :-)

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Extremely simple and gorgeous.

Guest
atb2005's picture

I wouldn't call this gorgeous..lol It's nice though.

atb2005
Activity Score 13557
thedesignaddict's picture

Fantastic. Original use of an otherwise over-used media. Memorable and evocative.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

i dont get it. please help us german ;)

Guest
curguy24's picture

awesomenessssss!!!!!

curguy24
Activity Score 37
Art Director at DAY MEA
Guest's picture

@German, the door represents the pubic area in which case is smooth

Guest
Guest's picture

wait @german. Didn;t notice that the whole lift has a hairy wallpaper.Its quite obvious now

Guest
Guest's picture

@Guest. Thx for helping me German. Now i got it ;)

Guest
Minerva Pinto's picture

Unique! I would personally be kind of freaked out in an elevator like that, but I can understand how it would make an impression.

Minerva Pinto
Activity Score 1394
Bryn Mawr College
raavigeorgian's picture

works on one level...on second thoughts it forces the audience to face the door 'cause it's too ugly to face the interiors...

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Guest's picture

Looks like shaved mud flaps of a girl. Opening and closing.

Guest
Guest's picture

Looks like shaved flesh curtains of a chic. Opening and closing!

Guest
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