Agency Network: 
Published/Aired: 
February 2010

Description

The site: http://tools.giffgaff.com

giffgaff is the first people powered mobile network. It is supported by O2, the uk's biggest mobile brand. Our idea was to use the public to help power the launch campaign by giving them interesting 'tools' to do it. They recieved free calls for a year as an incentive. We are getting hundreds of thousands of hits from increasing number of quirky UGC video content.

Ambient advertisement created by Albion, United Kingdom for giffgaff, within the category: Electronics, Technology.

Advertising Agency: Albion, London, UK
Creative Director: Nick Darken, Andre Moreira
Art Director / Copywriter: Teddy Keen
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Highest Rated

LeroyChristian's picture

hehe quite funny, btw anybody knows what song do they use for the video?

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
xcreativity's picture

im sure it'll create a massive buzz, thumbs up for this campaign

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture

always enjoyed the britt sense of humor. nice presentation as well.

satrianee
Activity Score 3748
Spoonfeederxxx's picture

Only work in the UK and probably the US if it ever got there...

Spoonfeederxxx
Activity Score 641
Copywriter
LeroyChristian's picture

hehe quite funny, btw anybody knows what song do they use for the video?

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
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