Agency Network: 
Published/Aired: 
July 2008
German Foundation for Monument Protection:  Begging sculptures
German Foundation for Monument Protection Ambient Ad -  Begging sculptures

Description

Brief:
Germany's historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money.

Solution:
We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.

Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.

Ambient advertisement created by Ogilvy, Germany for German Foundation for Monument Protection, within the category: Public Interest, NGO.

Caption

My cathedral needs your help.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director / Art Director: Simon Oppmann
Creative Director / Copywriter: Peter Römmelt
Account Management: Marco Bisello
Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection
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Highest Rated

hippiehi's picture

It made my day :)

hippiehi
Activity Score 14
Copywriter at BBDO
the Pun-isher's picture

wow!!This kicks ass...
Every now and then I feel inspired checking out this website. Today is one of those days

How can I learn from you guys????

the Pun-isher
Activity Score 228
all brand no flakes
peak900's picture

perfect.

peak900
Activity Score 211
Copywriter
alenq's picture

Bravo!

alenq
Activity Score 109
Art Director
17years old.'s picture

nice!!!

17years old.
Activity Score 16
college |

THINK!

funky_frogii's picture

VERY VERY GOOOOD.........COOOOOOOOL

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2516
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

M´AD MAX's picture

excellent. nice work guys

M´AD MAX
Activity Score 195
Copywriter
Wordnerd's picture

yeah, this is truly great stuff

Wordnerd
Activity Score 6620
Copywriter
imgns's picture

Cooooooool, i so love this!!!!!!!!!!! so great. i actually have tears of joy, so efective. :D

imgns
Activity Score 68
freelance advertising
thirty6chambers's picture

sweeet

thirty6chambers
Activity Score 1458
Art Director
360 grados's picture

very nice!!!!

360 grados
Activity Score 305
Graphic Designer
ackattak's picture

Flawless!

ackattak
Activity Score 394
Copywriter
Frits Harkema's picture

You should start with Solution, then Brief.

Frits Harkema
Activity Score 709
Antwerpen
marcomfouad's picture

Very good.

marcomfouad
Activity Score 204
Art Director
floydeepurple's picture

winner!!!

floydeepurple
Activity Score 349
Copywriter
hippiehi's picture

It made my day :)

hippiehi
Activity Score 14
Copywriter at BBDO
17years old.'s picture

makes people think as well as react. good
stuff!

17years old.
Activity Score 16
college |

THINK!

priyanthavij's picture

great!

priyanthavij
Activity Score 66
Lowe LDB
lishoyg's picture

beautiful.....

lishoyg
Activity Score 73
Art Director at Art Director
stitchy's picture

WAAAAAWWWWWWWWWWW

stitchy
Activity Score 769
creative design
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