Sweat it to get it

Agency Network: 
September 2016


Gatorade helps replace what you lose in sweat, we created a vending machine that makes you earn your Gatorade with your sweat.

The machine encouraged users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispensed a Gatorade!

We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade.

Ambient advertisement created by Dentsu, India for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: Dentsu Webchutney, New Delhi, India
Chief Creative Technologist: Gurbaksh Singh
Associate Creative Director (Copy): Abbas Zaidi
Group Head (Copy): Nitin Jain
Senior UI Designer: Abdullah Khan
Account Supervisor: Rahul Kumar
Client Services Director: Ashish Kaushik
Video Production: Akshay Raheja, Rahul Lal
Additional Credits: Hemant Kumar, Moosa Khan, Akshay Anand
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kleenex's picture

I need a machine.

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