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Garbage

Agency Network: 
Published/Aired: 
May 2016
 Garbage
 Garbage

Description

Caption

Street kids feed on garbage everyday.

Advertising Agency: Leo Burnett Limited, Hong Kong
Creative Directors: Alfred Wong
Art Directors: Forrest Chan, Leo Yeung, Martin Tong
Copywriters: Alfred Wong
Bag design: Yael Mer & Shay Alkalay, Raw-Edges Design Studio
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Wordnerd's picture

hm nice idea. but for me, the line should say something like 'don't treat street kids like garbage'

Wordnerd
Activity Score 6692
Copywriter
dico's picture

i agree 100%!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Pedestrian's picture

What does this ad have to do with "feeding?"

If you took the "garbage kid" and put a fork (or chopsticks) in his hand and sat him at the trash can like it's a dinner table, maybe then.

Right now this ad looks like "Street kids sit near garbage cans every day."

Pedestrian
Activity Score 492
control C's picture

Oh god.... those comments are just terrible... haaaa

control C
Activity Score 108
Copywriter
usagi's picture

nice thought

usagi
Activity Score 3
bubolino's picture

Did this campaign really run in hongKOng? I mean, do they care for mongolia? Not to mention it does not look like kid...

bubolino
Activity Score 28
Creative Director at Momentum
Andy-B's picture

And what are people supposed to do...?

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
mansi shah's picture

Nice Concept.

mansi shah
Activity Score 14
Copywriter at Ahmedabad,India
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