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Sprize™ Loyalty Program Launch

Agency Network: 
Published/Aired: 
November 2009

Description

Gap is literally turning shopping on its head with the Vancouver launch of a new loyalty program. Called Sprize™, the program, which is a retailing first, allows shoppers to buy clothing at full price and receive automatic credits should it go on sale any time in the following 45 days.
“We’re taking away the frustration and worry over buying a product at full price, and then seeing the price drop soon afterwards,” said Marka Hansen, president of Gap Brand North America, in a release. “Sprize will give our customers the confidence and instant gratification of buying what they want when they want it.”

Ambient advertisement created by Cossette, Canada for GAP, within the category: Fashion.

Caption

Introducing Sprize™. Shopping turned on its head.

Advertising Agency: Cossette, Vancouver, Canada
Creatives: Bart Bachelor, Bryan Collins, Rob Sweetman
Producer: Wendy Moriarty
Account Management: Bianca Knop, Nadine Wilson
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Highest Rated

Waheed's picture

Sprize...Surprise

Waheed
Activity Score 47
Copywriter
zeronan's picture

fantastic!!!!!!!!!!!!!!!

zeronan
Activity Score 16
zeronan's picture

fantastic!!!!!!!!!!!!!!!

zeronan
Activity Score 16
mikeelrapido's picture

Great loyality program, great ad - congratulations!!!!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

kurtberengeiger's picture

Nicely done. Cheers.

kurtberengeiger
Activity Score 7326
Copywriter
maxcomuni's picture

clap clap clap!!!
welldone

maxcomuni
Activity Score 62
munirgee's picture

Great !

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Monkey1979's picture

Sprize! Surprise!

Brilliant Name for a loyalty scheme. Wish I'd have come up with that.

Monkey1979
Activity Score 56
Graphic Designer
CrackerJackFlash's picture

!!!MOM

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

silvi's picture

Congratulations!!!! Excellent idea!!!!!!

silvi
Activity Score 4172
Copywriter
rebelscum's picture

Right now, somewhere, Shelly Winters is throwing up.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

rebelscum's picture

Right now, somewhere, Shelly Winters is throwing up.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Chori Arg's picture

i don't like it.
although this surely got results i think it's obvious. "we are on ur head, so lets turn everything upside down"
it's just money inverted, nothing else.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
hagemony's picture

really eye catching. well done.

hagemony
Activity Score 335
bobby666's picture

brilliant concept, superlative execution. has left me upside down. APPLAUSE!

bobby666
Activity Score 1462
RMG Connect, India
bobby666's picture

brilliant concept, superlative execution. has left me upside down. APPLAUSE!

bobby666
Activity Score 1462
RMG Connect, India
cef's picture

wow, up side down..
very nice...

cef
Activity Score 547
Copywriter
satrianee's picture

hard (and nice) work that pays back well... love it.

satrianee
Activity Score 3748
Wordnerd's picture

now that's nice. the upside down idea is about as old as advertising, but you can see: if it's done with so much love, nobody cares.
Great ambient/pos

Wordnerd
Activity Score 6692
Copywriter
tripinator@hotmail.com's picture

niiiiiceeeeeeeee, love it, it remind me of a bar in mexico city called el revez, it was basically the same thing, super cool
dstash.blogspot.com

tripinator@hotm...
Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
the_lizard_king's picture

Awesome! Amidst the horrible bombarding of advertising everyone witnesses everyday... this certainly and pleasantly might catch your attention. Great concept... great execution and above all a great job by the whole team! Hats off!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Hobbit's picture

great project!!!

and i guess it will be bigger and bigger

Hobbit
Activity Score 36
Jet Propulsion Lab's picture

So, they pulled this stunt at only ONE location??? (And the rest "word-of-mouth" and YouTube posts?)
Considering it's such a huge promotion (covering the entire North America), I'm not so sure if futzing around with some display items in ONE location in Vancouver is enough to get the message across to, I don't know how many hundreds of millions of "ordinary" consumers who might shop at a GAP store...

That said, it was quite fun to watch! Three parked cars flipped over was a nice touch.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Jet Propulsion Lab's picture

.

Jet Propulsion Lab
Activity Score 10679
Copywriter
marcredo's picture
marcredo
Activity Score 76
CopyRight's picture

awesome

CopyRight
Activity Score 713
Bianconiglio's picture

anovaginale!

Bianconiglio
Activity Score 406
Copywriter
Waheed's picture

Sprize...Surprise

Waheed
Activity Score 47
Copywriter
Guest's picture

crazy...

Guest
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