Play for life
Description
The campaign started on April with a teaser presented by Manu Gavassi singer in her YouTube channel. The first part of the video had its début on the night of May 20, on Vevo’s channel on YouTube. When clicking the “play” button, fans were surprised by the interruption of the video and, afterwards, they received a message inviting them to donate blood. Following this message, the second part of the video was shown on May 23. Finally, on May 25, the whole music video was released and remained available for fans to view.
Ambient advertisement created by F.biz, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.
Chief Creative Officer: Guilherme Jahara
Creative Directors: Fábio Astolpho, Rodrigo Senra
Art directors: Patricia Medeiros, Guilherme Mangialardo
Copywriter: Douglas Spernega
Audiovisual: Iara Demartini, Daniela Freitas
Audio producer: Cabaret
Media: Luciana Prado
Set up, motion and post-production: Wesley Martins
Technology: Vevo
Projects: Felipe Capalbo
Account manager: Luciana Prado
I like this has worked (but i will not donate my blood for this kind of music)
"Based on check-ins and used hashtags we could calculate the number of donors".
It is funny how we are stuck with the online world... just ask your client how many people showed up.
You know, in reality.
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