Every coin matters

Agency Network: 
March 2017


Every official football game starts with a coin toss to determine who starts the game, and the coin? It goes back to the referee's pocket. But not this time... Thanks to an inspiring campaign, for the first time ever, in every football game of the Israeli premier league, that coin was donated to a non-profit organization helping terminally ill children fulfill their dream.

Ambient advertisement created by Bruckner Yaar Levi, Israel for Fulfilling Dreams, within the category: Public Interest, NGO.

Advertising Agency: Bruckner Yaar Levi, Tel Aviv, Israel
Creative Director: Adam Peled
Art Director: Udi Ovadia
Copywriter: Dror Lavi
Account Supervisor: Gil Shalom
PR: Meidan Zwiebel
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kleenex's picture

If it got a lot of people to donate in the stands on the same day I liked it.

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