Agency Network: 
October 2008
Friends of the Earth:  Inhale
Friends of the Earth Ambient Ad -  Inhale


Ambient advertisement created by JWT, Hong Kong for Friends of the Earth, within the category: Public Interest, NGO.


Pollution is closer than you think.

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong
Other additional credits: Nick Leung, Serena Tsang
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Guest commenter's picture

strong !

Guest commenter
jsantanaxp's picture

strong and clever.


Activity Score 401
Other |


consolidated.db's picture

strong and clever?


Activity Score 545
Copywriter at Ad Land
jsantanaxp's picture

which your opinion?


Activity Score 401
Other |


iT-iS-i's picture

you were probably involved in producing this blight.

Bathe yourself in gold-dust then i'll believe you're filthy rich.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

dshott's picture

Yeh pretty sound,
Not sure how this is executed though, I think you would have to pay the stall sellers a chunk of dosh because this makes the product they are selling far less enjoyable to consume. All in all I haven't seen this before and it's rather powerful.

Activity Score 475
Kinneir Dufort - Industrial Designer |


All ears's picture

I like it. I agree it is strong. Maybe a little dated but strong.

All ears
Activity Score 233
Copywriter, London
sneakyhands's picture

very cool thinking. if i were one of those food stalls, however, i'd probably use the lids that didn't tell my customers to go somewhere else.

Activity Score 1857
Bye's picture

This is cool.

Activity Score 1464
How_Addy's picture

What? I'm sorry but this is weak weak weak.
Suck on an exhaust? And then what? Oh, now I feel so bad about my carbon emissions I might just walk to work. whatever.

Activity Score 66
SeanMartin's picture

Agreed. This is a one-stop message that's preaching to the choir.

giorgino's picture

COOL ! I like it ! Great !

Activity Score 60
Art Director at Freelancing |


makachichi's picture

Good Job, I like it~ :)

TML's picture

what coffee or beverage house would actually let you use these?

adman.king's picture

doesn't work. nice execution. bad concept.

Activity Score 51
Adman & King
Pun-isher's picture

SO Bloody What! A good ad tells you something. A great ad tells you something you didn't know about the product/service. Where's the reward for the consumer. Sorry, but this is a first idea

dico's picture

i like it!
cool idea.

Activity Score 332
Establecimiento Las Marias - Graphic designer |

Guest commenter's picture

What about the product they drinking from the cup ? ... they have nothing to do with this "bad concept".

Guest commenter
Zeus's picture


Activity Score 906
brain123's picture

I like it, but it smells like scam.
I think they only produced 1 cup and took 4 pictures of it with different people.

Activity Score 830
Creative Director at Crea DRAFTFCB
sean_kladek's picture

Where is the call to action? I get the cup and drink the "exhaust", now what? Am I supposed to drive less? Should I recycle the cup? The concept is clever, but it needs more refining to be effective. Also, not the best visual for me as I am attempting to enjoy my beverage.

Activity Score 12
Minneapolis College of Art and Design
Kateter's picture


Activity Score 2029
missed my turn's picture

Yeah, this is just okay to me.

missed my turn
Activity Score 426
bootareen's picture

It's very powerful. Although this lid will make the drink less appealing, every time I take a sip of a drink, I can imagine catching a glance of the lid and think twice about my actions. That grey colour is making me lose my appetite already!

Guest commenter's picture

scam. scam. scam. scam. shame. shame. shame. shame.

Guest commenter
Osama Nofal's picture

very scary & meaningful

Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

liar's picture

this is very true and a very good example. often this kind of ad though is strong, but weak in the call for action. apply to most of the public awareness ads.

Activity Score 384
puppiepoppy's picture

Helloooo? We don't inhale beverages don't we?!!! That's why the idea sucks (no pun intended)

Activity Score 1634
Creative Director |

Guest commenter's picture

That must be a scam!!!!!

Guest commenter
floydeepurple's picture


Activity Score 349
Guest commenter's picture

Idea ok....just wonder how it's implemented. food stall? they would cooperate? if you have been to hong kong and you will know what food stall owners look like...

Guest commenter
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