Inhale
Description
Ambient advertisement created by JWT, Hong Kong for Friends of the Earth, within the category: Public Interest, NGO.
Pollution is closer than you think.
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong
Other additional credits: Nick Leung, Serena Tsang
strong !
strong and clever.
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http://comunique9.blogspot.com
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http://www.comunique9.com.br
which your opinion?
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http://comunique9.blogspot.com
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http://www.comunique9.com.br
you were probably involved in producing this blight.
Bathe yourself in gold-dust then i'll believe you're filthy rich.
:: Put your ears against the ground so i can walk over what you heard::
Yeh pretty sound,
Not sure how this is executed though, I think you would have to pay the stall sellers a chunk of dosh because this makes the product they are selling far less enjoyable to consume. All in all I haven't seen this before and it's rather powerful.
Duncan
http://www.dshott.co.uk
I like it. I agree it is strong. Maybe a little dated but strong.
very cool thinking. if i were one of those food stalls, however, i'd probably use the lids that didn't tell my customers to go somewhere else.
What? I'm sorry but this is weak weak weak.
Suck on an exhaust? And then what? Oh, now I feel so bad about my carbon emissions I might just walk to work. whatever.
COOL ! I like it ! Great !
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www.georgegrosescu.ro
Good Job, I like it~ :)
what coffee or beverage house would actually let you use these?
SO Bloody What! A good ad tells you something. A great ad tells you something you didn't know about the product/service. Where's the reward for the consumer. Sorry, but this is a first idea
What about the product they drinking from the cup ? ... they have nothing to do with this "bad concept".
Close to this idea
http://tours.showcase.com/searchresults.asp?rp=1&qid=1173950
http://www.unep.fr/scp/communications/ad/details.asp?id=38221&cat=9
I like it, but it smells like scam.
I think they only produced 1 cup and took 4 pictures of it with different people.
Where is the call to action? I get the cup and drink the "exhaust", now what? Am I supposed to drive less? Should I recycle the cup? The concept is clever, but it needs more refining to be effective. Also, not the best visual for me as I am attempting to enjoy my beverage.
It's very powerful. Although this lid will make the drink less appealing, every time I take a sip of a drink, I can imagine catching a glance of the lid and think twice about my actions. That grey colour is making me lose my appetite already!
scam. scam. scam. scam. shame. shame. shame. shame.
very scary & meaningful
learning / entertaining
this is very true and a very good example. often this kind of ad though is strong, but weak in the call for action. apply to most of the public awareness ads.
Helloooo? We don't inhale beverages don't we?!!! That's why the idea sucks (no pun intended)
That must be a scam!!!!!
Idea ok....just wonder how it's implemented. food stall? they would cooperate? if you have been to hong kong and you will know what food stall owners look like...
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