Alert shirt

Agency Network: 
March 2014


Real-time game data is transmitted via a mobile Bluetooth app (available on IOS and Android) to the electronics inside the shirt. The Alert Shirt converts this data into powerful sensations that simulates the live sporting contest. The shirt can be used during live games shown on FOX FOOTY and FOX FOOTY HD on Foxtel.

Ambient advertisement created by Proximity, Australia for Foxtel, within the category: Media.

Advertising Agency: CHE Proximity, Australia
Executive Creative Director: Leon Wilson
Copywriter: Sam Harris
Art Director: Tom Wenborn
Head of Digital Craft: Sam Maguinness
Digital Designer: Tom Lear
Planning Directors: Tony Chilvers, James Needham
Senior Account Director: Elizabeth Bierre
Senior Account Managers: Shannon Mason, Josh Armstrong
Head of Digital Creation: Richard Taylor
Head of TV Production: Di Nash
Production Partner: Wearable Experiments
Technical Director: Ben Moir
Fashion Director: Billie Whitehouse
Digital Research Manager: Annabel Stevens
Electronics Engineer: JP Liew
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kleenex's picture

not bad.

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