Description
It’s Media. It’s Outdoor. It’s Interactive. It’s Promotion. It’s PR. It’s integrated. What is this? Fox Crime performs, for the first time in history, an outdoor billboard that uses an iPhone app to interact with the public through a set of dynamic elements, powered by the real world, allowing a game that uses a mix of tools ever combined so far. We developed an augmented reality (AR) application, to play against the billboard in real-time, shooting the bad guys and polishing one’s shooting style as if in a shooting salon, through the iPhone camera, and thanks to the gyroscope and the geolocation system.
Ambient advertisement created by Bungalow25, Spain for Fox Crime, within the category: Media.
Executive creative Directors: Pablo Pérez-Solero, Julio Gálvez
Creative Directors: Iñigo Ancizu, Javier Gómez
Art Director: David García
Copywriter: Lucía Bara Online
Creative Director: Javier Galiana
Account Director: Marta Larrauri
Account Executive: Raquel López de Lacalle
For the first time in history?
Aren't you embarrassed even to write this sentence?
I wanted to say it's a nice campaign but after this case i don't really like it anymore.
Great work. I would play with this for sure.
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It seems interesting although the explanation is really poor and distracting. Does anyone have a better explanation of the campaign and technology (is it just one site, how does the twitter element work etc, prizes, how did it tie in)?
There is a video which I think might have more details on youtube if you speak Spanish (I don't) http://wc.vg/iW9hip
If is not a fake, It´s a incredible ad and app.
But the video case is not good.
Anyway the idea is great.
Technology is not a concept, but the use of technology for make a billboard fun, i´ts.
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