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the_ashlands's picture

what an amazing campaign!!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

popdistortion's picture

Bloody well done. Just when you thought billboard stuff has become boring.

popdistortion
Activity Score 1592
bknowlden's picture

Anyone have a translation?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

popdistortion's picture

It's right under the ad. "The energy to always do more."

popdistortion
Activity Score 1592
Heads's picture

Boring.

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

ripster's picture

good idea, good execution, awful claim, that wasted a lot of potential for this idea - it doesnt really work that way. Group E is an energy supplier and they have introtuced this claim as part of their new visual identity 2006.

energy to create/do more of everything

but they don't create more, they supply energy for street lights and machines that have been there already for many years.

it looks cute, just like some street furniture, but i don't hear a ping in my head

ripster
Activity Score 152
Other
Boony wants a beer's picture

Yeah I agree. Maybe something is lost in the translation though.

Boony wants a beer
Activity Score 380
Art Director
addyhoch10's picture

they DO make more of everything (at least as far as their energy is used)
these billboards just visualize it in a funny and attention attracting way

what unique attributes does an energy supplier imply? apart from it's price - every energy supplier claims that's it's the most inexpensive.

in fact they all just supply energy. groupe e could say "yeah but we do it better" or they can sell it more emotionally by saying "the energy to make more of everything" i.e. "we make life more comfortable etc"

addyhoch10
Activity Score 2592
Art Director
LetitbeKNOWN's picture

I think the idea an execution are both great, maybe the line could be clearer or more precise.

LetitbeKNOWN
Activity Score 36
Art Director
accident's picture

ditto boony
but you got me thinking - how on earth did australia win... sorry how the hell did england lose the adelaide test?
2-0, 2-0, 2-0, 2-0
hahahahahahahahahaha
sorry, me drunk
still

accident
Activity Score 36
Copywriter
PeteHH's picture

Amazing idea, insanely shitty line. "...to always do more" is a totally different thought.

PeteHH
Activity Score 202
Copywriter
Desi's picture

Line or no line great idea tho, takes lots of selling and will to execute something like this.

Desi
Activity Score 1042
CDart's picture

Brilliant... Amazing Idea... :)

CDart
Activity Score 54
Creative Director
Sudheesh's picture

boring,too dramatic

Sudheesh
Activity Score 12
Art Director
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