Fortum is an energy company in Sweden. Every year grafitti and vandalization of electrical junction boxes costs more than $1,5 million. Research shows that a art in public places and a well maintained urban environment leads to increased security and decreased vandalism. The juctionboxes were popular for grafitti and guerilla advertising. Instead of banning, could we we turn this creativity into something that both reduced vandalism and increrased the liking of the Fortum brand? We created the competition ”Art on electrical boxes”. Anyone could upload their artwork and collect votes through social media. The ones who got most votes were posted on electrical junction boxes throughout the city. Then we arranged the world first ever el ectical box art tour.
Ambient advertisement created by Garbergs, Sweden for Fortum, within the category: Industrial, Agriculture.