Speed Dating Prank

Agency Network: 
Published/Aired: 
February 2014

Description

Ambient advertisement created by Team Detroit, United States for Ford, within the category: Automotive.

Advertising Agency: Team Detroit, Dearborn, USA
Creative Director: Anita Salomon
Senior Art Director: Sarah Bills
Copywriter: Lana Goodrich
Executive Creative Director: Matt Soldan
Producer: Matt Caruana
Program Architect: Emily Luger
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elmarianchi's picture

works for Valentine's Day/Week/Month

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

kleenex's picture

Sure did.

kleenex
Activity Score 58777
Web Designer/Developer
damnson's picture

Yep.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

joelapompe's picture
joelapompe
Activity Score 4021
mason_c42's picture

This advertisement lacks originality. Although entertaining and humorous, the idea of pranking people with a professional driver has actually been done by one of Ford's top competitors, Chevy. Pepsi Max partnered with Chevy to prank a salesman by have Jeff Gordon take the Camaro out for a test drive. After that video was wildly successful and went viral, this advertisement simply seems recycled. With that being said the timing and theme of this commercial is its strength. What would be an uncreative advertising attempt, might prove to be a success because of the relatable timing. I don't think this ad will benefit from the viral potential of being original however it is still a well timed ad that will keep peoples attention. Also the females stunt driver might not help Ford's muscle car image for Mustangs. Muscle cars, along with trucks, are typically known for being masculine vehicles. Having the starring role in the advertisement be a female might conflict with the muscle car image.

mason_c42
Activity Score 17
Liviu's picture

recycled idea

Liviu
Activity Score 4405
halaby87's picture

Nice

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

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