The Pride Shield

Agency Network: 
May 2018


For the International Day Against Homophobia and Transphobia, we created the only LGBT Flag that can stop bullets. It’s made out of 193 flags, one for each country in the UN - showing that if we all stand against homophobic and transphobic violence, we can stop it once and for all.

Ambient advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Advertising Agency: Rethink, Montreal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Producer: Marie-Noëlle Rosso
Strategic Planner: Pascal Routhier
Account Services: Alex Lefebvre
Web Development: Steve Lam
Online Production: Todd Harrison
Director: Julien Hurteau
DOP: Mathieu Elie
Color Grading: Simon Boissonneau
Producers: Alexandre Caron, Jean-René Parenteau
Post-Production Coordinator: Gabrielle Doré
Sound: P.O. Rioux
Log in or register to post comments
kleenex's picture

not impressed.

Activity Score 57443
Web Designer/Developer
ija4ok's picture
Activity Score 124
Featured Content

Latest Collections