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Flyover

Published/Aired: 
May 2006
 Flyover
 Flyover

Description

The superior grip of tyre was dramatized by making the underside of flyovers look like roads. The grip is so strong, the tyre hugs even a road turned upside down.

Agency: Contract Advertising, New Delhi; Copywriter: Vandana Katoch, Art Director: Shalini Singh, Creative Directors: Ashish Chakravarty & Vineet Mahajan

Caption

Extraordinary Grip, JK Tyre

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Highest Rated

seifip's picture
seifip
Activity Score 77
Graphic Designer |

design is like a puzzle... I`m just trying to solve it now

seifip's picture
seifip
Activity Score 77
Graphic Designer |

design is like a puzzle... I`m just trying to solve it now

ooops's picture

it just like somekind of landrover ads execution...

ooops
Activity Score 448
Other
buy by bye's picture

great idea.
but who would look up?

maybe if they had some lighting inbetween the white speration lines.
by lighting i mean the little ones u have on normal roads that shines at nights.. dunno what they r called)..

lol

buy by bye
Activity Score 534
Other |

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

CurryJ's picture

Would it have helped if there was an actual tyre pasted to the underside of the flyover as well? Just wondering...

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

horbhaikihaalhai's picture

if u look closely, looks like photoshop work to me.
Please correct me, if i am mistaken.

horbhaikihaalhai
Activity Score 20
PUBLICIS INDIA
raavigeorgian's picture

great idea

raavigeorgian
Activity Score 2444
Art Director at New Delhi
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