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The Proof of Love

Agency Network: 
Published/Aired: 
May 2016

Description

Haret Hreik is a Hezbollah stronghold that has witnessed 4 suicide bombings in less than 6 months and is therefore a region that everyone avoids in Lebanon. Flower Town is a flower shop located at the heart of this "Death Zone" and needed to break the wall of fear to drive sales on the shop's most grossing day: Valentine's Day. The idea was therefore a very simple but powerful dare: "Would you die for your beloved?" People were asked to come to Haret Hreik, check in and buy a flower that had a green pin on it, proving they made the trip to Haret Hreik. Within 48 hours, the dare became viral.

Ambient advertisement created by BBDO, Lebanon for Flower Town, within the category: House, Garden.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Chief Creative Officer: Walid Kanaan
Regional Creative Director: Ali Zein
Art director: Georges Kyrillos
Copywriter: Chris Jabre
Digital Account Director: Nassif Abou Aloula
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Highest Rated

damnson's picture

Morbid, but good.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

bamsam's picture

Oh God, Cannes materials, weak art direction, especially the banner, it looks cheap. But the concept is new and smart.

bamsam
Activity Score 48
beirut
morse's picture

Brave. I like.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture

Morbid, but good.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

sacrilegend's picture

Making those who'd brave heaven and earth to prove their affections, brave them. Nice.

sacrilegend
Activity Score 3394
Copywriter
bamsam's picture

Good job BBDO

bamsam
Activity Score 48
beirut
Pete R.'s picture

There is a difference between brave and stupid. But as an ad for client this is great.

Pete R.
Activity Score 3412
Illustrator
kleenex's picture

good concept.

kleenex
Activity Score 58797
Web Designer/Developer
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