Bus stop
Description
Ambient advertisement created by N=5, Netherlands for Fitness First, within the category: Professional Services.
Creatives: Marco de Jong, Thijs Bontje, Jurriaan Noij

Una de las mejores ideas que he visto!!!!
Felicidades.

hahahahahaha awsome.

lol this is amazing, wonder how many ppl will refuse to sit down here!

yeah, but how do you know if a person is out of shape by WEIGHT ONLY?
there might be a 100kg person who's in excellent physical shape.
funny idea, but it doesn't quite work.

rotterdam haha, my own city, but never seen this one there hehe, nice concept tho

So fun

I love this!

If someone is 100 kilos and in good shape he knows it...This is for people who don't know whether they're in good shape or not.

Nice, but now that you say it: this doesn't look like it able to show three numbers. why?

this is so ordinary...

If I sit there,Feel so shy Aha

very original...its gonna piss a lotta ppl off...but thats the idea...brillitant!
- Life Feeds on Life -

that's so cool...
but I wouldn't wait bus at there... XD

original and cool

There are three spots to seat and only one value being displayed. What If I sit on the spot that's not being weighted? Do I have to guess the right spot? There is 66,67% of chance that a single person will sit on that bus stop and won't get the message thru. It would be better if they somehow pointed which spot is being weighted and invited the person to kindly interact with the display. Also, what if the bus stop is empty? What's the message? And finally: ok, I know my weight, so what? What should I do after? I don;t know, at first I was amazed, but the idea is lacking a lot of things to actually work.

You know your weight and go to Fitness First. It's clear. It does leave some room for taking the message. But every good ad does.
Yes there're three spots, one display. If three persons seat, there will be still one display. And one interesting topic of conversation among those three passengers.
It's a great instalation. Contagious idea.

How do you know there are '3 spots'? I think that's bullshit.
It's just a great idea! It's clear and it's very funny. Well done.

Do someone know where is this thing??? Where is it in Amsterdam??
I'd like to know my weight waiting a bus
Thanks!!
Swordfish Media
http://www.thisisswordfish.com/
http://swordfish-media.com/

It's an awesome idea - it will definitely get people thinking about getting fit.
It's in your face and it does the job - well done team!!!
*BurntAmber

It's an awesome idea - it will definitely get people thinking about getting fit.
It's in your face and it does the job - well done team!!!
*BurntAmber

It's an awesome idea - it will definitely get people thinking about getting fit.
It's in your face and it does the job - well done team!!!
*BurntAmber

nice one
chemunoz


i dont like it :<
if i seat there, everyone knows my weight.

Awesome!

I'm so serius

hm..good

I want to sit there.

Oh, it's terrible..

That's ok. beacause I'm very thin.^^

...so fun~
but....ummmmm

이런씨발양키새끼들아닥쳐개씹말년들아 니미개조또새끼

oh................ i don't like that...

우와 미국인이다 wow!!

Oh very interesting ^^ I want to sit there.. > . <

doh.......... so....
..fat people that sit ...

미쿸에서왓어요!ㅋㅋㅋㅋㅋ

hope they dnt try this in india.. the display would read " please sit, one at a time"

i think that no one would not sit there
expecially, fat people~~haha

wow
fat people.... expecially women,,,,,
ooops hahahahahahaha
i want to sit there

wow
it's beautiful~~~hahaha
so fun

wow
it's beautiful~~~hahaha
so fun

꼬부랑 글씨 이런......

very fun, exciting

아령하세요 미쿡에잇는 LA에서 왔습니다 ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

양키들

I'm from KOREA. I'm write English. Umm.. It's funny. But people shy.

very fun hahaha~~!! but i don't sit there.

저여자 예쁘다 ㅋㅋ it's very pretty