Naked
Description
The clothes in front of the billboard were constantly "updated" during the campaign period.
Ambient advertisement created by TBWA, Norway for Fijitravel, within the category: Transport.
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen
Other additional credits: Hedvig Tollefsen
Highest Rated
We are a U.S.based private loan firm that offers both secured and unsecured loans to our numerous borrowers through our branches in many parts of the world.So wherever you are,we are able to reach you with our worthwhile services.Our legitimacy at rendering loans services round the world,have placed us at the front line in the world financial lending sector.With the help of our competent staffs we are able to render a God fearing loan services to Loan Applicants without delay.In God we trust and by God's grace we are able to funds you substantial amount of dollars as may be required by you.You can count on our promising services today by applying now urgently at:
pottershouseloans@yahoo.co.uk
Awaiting Your Response,
Rouss Robert.
A really expensive and laborious idea. I don't think it'd be very effective to be honest.
great idea! But isn't it strange regarding the homeless people that ran by the poster? Isn't it a shame to trash brand new clothes away just to make a funny ad?
I'm guessing that the homeless people you speak of were the reason that the clothes had to be continually "updated". I think this ad is absolutely great.
Yeah, it's an ad done for awards alright... I can't see such a small client agreeing to the cost and hassle involved in strewing new clothes all over the place every day. Lovely idea though, despite the impracticalities.
I think very few people will notice the clothes and make the connection in a real life situation.
BS - how much do you wanna bet that they ran that transit ad, but only put clothes down to take this picture for award shows, then picked up the clothes afterwards.
stickers? can be
The ad is fake. It was pulled from Adcritic for being fake.
We don´t do fake ads at TBWA\OSLO. We do ads for very small clients though. We live in a small country, and we are a very small agency. This one was up for a week at one of Oslo´s busiest bus stations. The clothes were bought at second hand shops and replaced once a day. It was print pick of the day on Creativity and we have not heard a word about being removed from Adcritic. Best regards from Oslo, Erik.
This is rather clever. It's certainly an attention-getter, at any rate. I assume the "clothes" were fake and anchored to the ground somehow as well.
'updated'? sure they were erik.
did you come back and art direct the way they were strewn around like you did for the photo>?
what arse.
So assuming all of what erik is telling us is true, then a total of 3 people saw it every morning before the clothes were stolen or moved. That's a good bang for your buck.
Have it in mind that this is Norway.
One of the richest country in the world. Homeless people are dealt much nicer clothes then that from the state. They would not even touched them.
Have it in mind that this is Norway.
One of the richest country in the world. Homeless people are dealt much nicer clothes then that from the state. They would not even touched them.
I like it, however, it's probably fake.
respect for the idea ,, i think it has taken all the credit and left nothing for the brand
SCAM goddamnit
We are a U.S.based private loan firm that offers both secured and unsecured loans to our numerous borrowers through our branches in many parts of the world.So wherever you are,we are able to reach you with our worthwhile services.Our legitimacy at rendering loans services round the world,have placed us at the front line in the world financial lending sector.With the help of our competent staffs we are able to render a God fearing loan services to Loan Applicants without delay.In God we trust and by God's grace we are able to funds you substantial amount of dollars as may be required by you.You can count on our promising services today by applying now urgently at:
pottershouseloans@yahoo.co.uk
Awaiting Your Response,
Rouss Robert.
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