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April 2009
Fijitravel:  Naked
Fijitravel Ambient Ad -  Naked

Description

The clothes in front of the billboard were constantly "updated" during the campaign period.

Ambient advertisement created by TBWA, Norway for Fijitravel, within the category: Transport.

Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen
Other additional credits: Hedvig Tollefsen
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Highest Rated

Guest's picture

We are a U.S.based private loan firm that offers both secured and unsecured loans to our numerous borrowers through our branches in many parts of the world.So wherever you are,we are able to reach you with our worthwhile services.Our legitimacy at rendering loans services round the world,have placed us at the front line in the world financial lending sector.With the help of our competent staffs we are able to render a God fearing loan services to Loan Applicants without delay.In God we trust and by God's grace we are able to funds you substantial amount of dollars as may be required by you.You can count on our promising services today by applying now urgently at:
pottershouseloans@yahoo.co.uk
Awaiting Your Response,
Rouss Robert.

Guest
derya's picture

good idea.

derya
Activity Score 302
Copywriter
A. J. SMITH's picture

A really expensive and laborious idea. I don't think it'd be very effective to be honest.

A. J. SMITH
Activity Score 2822
joelapompe's picture

great idea! But isn't it strange regarding the homeless people that ran by the poster? Isn't it a shame to trash brand new clothes away just to make a funny ad?

joelapompe
Activity Score 3933
CopywriterInTraining's picture

I'm guessing that the homeless people you speak of were the reason that the clothes had to be continually "updated". I think this ad is absolutely great.

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
bknowlden's picture

It'll look great for award submissions ;)

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

NastyJester's picture

Yeah, it's an ad done for awards alright... I can't see such a small client agreeing to the cost and hassle involved in strewing new clothes all over the place every day. Lovely idea though, despite the impracticalities.

NastyJester
Activity Score 740
Copywriter
Guest's picture

I think very few people will notice the clothes and make the connection in a real life situation.

Guest
Guest's picture

BS - how much do you wanna bet that they ran that transit ad, but only put clothes down to take this picture for award shows, then picked up the clothes afterwards.

Guest
cebado's picture

thumbs up

cebado
Activity Score 256
General Manager at --
Guest's picture

stickers? can be

Guest
everartz's picture

hahahaha
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

The ad is fake. It was pulled from Adcritic for being fake.

Guest
Guest's picture

We don´t do fake ads at TBWA\OSLO. We do ads for very small clients though. We live in a small country, and we are a very small agency. This one was up for a week at one of Oslo´s busiest bus stations. The clothes were bought at second hand shops and replaced once a day. It was print pick of the day on Creativity and we have not heard a word about being removed from Adcritic. Best regards from Oslo, Erik.

Guest
warreno's picture

This is rather clever. It's certainly an attention-getter, at any rate. I assume the "clothes" were fake and anchored to the ground somehow as well.

warreno
Activity Score 222
missed my turn's picture

Nice idea.

missed my turn
Activity Score 426
Guest's picture

'updated'? sure they were erik.
did you come back and art direct the way they were strewn around like you did for the photo>?
what arse.

Guest
Guest's picture

Yes we did. Took us 15 min every morning. Best, Erik.

Guest
Guest's picture

So assuming all of what erik is telling us is true, then a total of 3 people saw it every morning before the clothes were stolen or moved. That's a good bang for your buck.

Guest
Guest's picture

Have it in mind that this is Norway.
One of the richest country in the world. Homeless people are dealt much nicer clothes then that from the state. They would not even touched them.

Guest
Guest's picture

Have it in mind that this is Norway.
One of the richest country in the world. Homeless people are dealt much nicer clothes then that from the state. They would not even touched them.

Guest
Guest's picture

I like it, however, it's probably fake.

Guest
priyanthavij's picture

Fake or not,the idea is hot.

priyanthavij
Activity Score 66
Lowe LDB
maashookshee's picture

respect for the idea ,, i think it has taken all the credit and left nothing for the brand

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

SCAM goddamnit

Guest
bryan9's picture

Did it really happen? I dont think so.

bryan9
Activity Score 110
Guest's picture

We are a U.S.based private loan firm that offers both secured and unsecured loans to our numerous borrowers through our branches in many parts of the world.So wherever you are,we are able to reach you with our worthwhile services.Our legitimacy at rendering loans services round the world,have placed us at the front line in the world financial lending sector.With the help of our competent staffs we are able to render a God fearing loan services to Loan Applicants without delay.In God we trust and by God's grace we are able to funds you substantial amount of dollars as may be required by you.You can count on our promising services today by applying now urgently at:
pottershouseloans@yahoo.co.uk
Awaiting Your Response,
Rouss Robert.

Guest
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