Invisible

Agency Network: 
Published/Aired: 
January 2009

Description

Ambient advertisement created by Euro RSCG, Germany for FiftyFifty, within the category: Media.

Advertising Agency: Euro RSCG Duesseldorf, Germany
Creative Directors: Florian Meimberg, Torsten Pollmann, Felix Glauner
Art Director: Jean-Pierre Gregor
Copywriter: Till Koester
Production Company: CONGAZ Visual Media Company
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Highest Rated

grumps's picture

simple thought, great execution with insight.

grumps
Activity Score 11
mc cann erickson, mumbai
Guest's picture

awsome!!!!

Guest
dshott's picture

Kabammo!

Never seen that before...

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

ufff

Guest
Guest's picture

ufff!

Guest
daniel ieraci's picture

Amazing work. Great insight and an incredible result. Well done to the whole team and keep it up!

daniel ieraci
Activity Score 333
Art Director
john doe's picture

hooray! so nice to still see great ideas.

john doe
Activity Score 1571
Art Director
ramosraf's picture

Amazing!

ramosraf
Activity Score 115
Graphic Designer
Ozric's picture

Amazing!

Ozric
Activity Score 4043
Copywriter
Eberhard Freitag's picture

Gee ... one of the big ones!

Eberhard Freitag
Activity Score 12
brycetype's picture

awesome

brycetype
Activity Score 24
Art Director at Freelance Art Director
Guest's picture

Very Nice! Amazing!

Guest
krautland's picture

I dig this.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Guest's picture

cool

Guest
mark3r's picture

Bow down.

mark3r
Activity Score 1949
Art Director at Scout
ORISHAS76's picture

CANNES SILVER!!!

ORISHAS76
Activity Score 344
Zidor's picture

really good job.

Zidor
Activity Score 60
Guest's picture

This idea is not just creative: it is touching!!

Guest
Guest's picture

Trasparent people ??
Seen before.

Guest
sneakyhands's picture

well, they were probably translucent if you actually saw them.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

Oh yeah, people like you have seen everything before... who cares if you have seen it before? It is a clever piece of advertising, or shall I say PR?

Guest
Guest's picture

metal. plenty of metal.

Guest
i am zero's picture

great insight!
n nice use of technology.

pashya is zero

i am zero
Activity Score 142
Art Director |

---
i am zero

kithubabe's picture

Wo!!!! Thats a real good one there!

kithubabe
Activity Score 72
Other
grumps's picture

simple thought, great execution with insight.

grumps
Activity Score 11
mc cann erickson, mumbai
A.G. Pennypacker's picture

Not impressed. Not to mention that annoying Charlie Chaplinesque kazoo track.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
RocketSurgery's picture

Grand Slam Home Run!

RocketSurgery
Activity Score 24
Art Director
dsklan's picture

teh fifty/fifty guys are so invasive, i wish they were invisible!!!

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

life's rude, dickhead: we wish, your art direction were invisible.
the fiftyfifty guys

Guest
Guest's picture

so maybe thats the reason u selling fifty/fifty;
my comment wasn´t very clever indeed, but instead of posting an answer like "we are not invasive" or "we need to be invasive, our lunch depends on" all u can do is insulting. if this is your attitude, no wonder u dont get employeed;

Guest
Guest's picture

Not very clever again. You can dish it out but cannot take it. There's a lot of things you could learn from "unemployed" people working in the streets.

Guest
Guest's picture

increible, q buena campaña!

Guest
MINAKA MORI's picture

Man this is what I call Really good stuff!!!!!!
Envy you guys! Congrats
------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

MINAKA MORI
Activity Score 90
Advertising |

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

Guest's picture

If you are looking out for gaining increased visibility and brand awareness through a cost effective advertising medium, then you can check out webwindows.co.uk which helps you get national exposure through its newspaper classified ads. I think this is a great opportunity to lose out on.

Guest
Guest's picture

muy bueno

Guest
DuendeFeliz's picture

cool use of the insight applied to the media, plus they sold the product. Congrats!

DuendeFeliz
Activity Score 4
teenie's picture

Lovely and heartwarming! One of those rare ads for social causes that focusses on the people and not the creative team's apparent genius.

They got people to stop and see the man. They got people to buy the paper. They made them feel something for the people on the street. Excellent, excellent, excellent.

teenie
Activity Score 1894
Copywriter
Dale's picture

Absolutely brilliant and what a contrast to the French ads about how poor people are living. This was engaging, effective and it communicated to the audience. Even better the call to action was there and the results are evident: sold-out magazines. It ain't always about media coverage and award grabbing...

Really, really well done. I'll remember Fiftyfifty magazine a hell of a lot longer than I remember whatever that other ad was for.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

trans's picture

Touching, great work guys!!

trans
Activity Score 60
Creative Director
damnAD's picture

Great work! Where can i buy a fifty fifty?

damnAD
Activity Score 44
copywriter
Guest's picture

this is those kind of works that makes you believe in ad again. thanks!!

Guest
Fabian Kirner's picture

FloTho: Super! 3 Kategorien, 3 Nägel! Grüße, F

Fabian Kirner
Activity Score 270
Creative Director
Guest's picture

Fabse: Dein Wort in Gottes Ohr! Und: To ohne h! ;-)

Guest
Guest's picture

I still don't care about the homeless. Try more than a gimmick/new technology.

Guest
gioborde's picture

Great, just great.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

Guest's picture

great_insight_concept_modern medium_
great!!!!

Guest
Guest's picture

Brillant

Guest
Guest's picture

visual pun.

Guest
Guest's picture

'visual pun' What a twat you are.

Guest
Guest's picture

Pure awesomeness! Great, great work. Guess fab ideas are still out there for those willing to look hard enough.
Stuff like this makes me want to continue in advertising!

Guest
Guest's picture

This one deserves a few big awards!

Guest
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